In most organizations, live room use only accounts for a mere fraction of any given team's working hours.
It's time to escape the live room and take the data with us, embedding it into our everyday workflow.
Ultimately, with or without a live room, to power forward-looking, real-time marketing strategies, brands must ask themselves these four questions: Are tent pole events important enough that you need a war room where people can work in real time?
Being with your consumers all the time, not only in the live room, is critical to connecting with them in realtime.
Those marketers that are ready and willing to work live, meeting their consumers in real time, whether from inside the live room or not, are poised to win.
In the 2010s we've built "live rooms"--much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data.
Live rooms proudly boast a war room orientation where everyone sits together, ideally gathering deeper insights and rich actionable meaning from data.
The Hill Street venue, that has been a popular nightspot with clubbers since 1999, has been renamed the Live Rooms by its owners, who also ran Central Station.
It will be a sister venue to the Live Rooms in Chester - one of the city's most popular venues for live music.
A spokesman for the club, said: "We've had this brand in Wrexham for so long now, we've decided to bring the Live Rooms to the town instead, which is a sister venue to the Chester Live Rooms.
The Live Rooms will officially open its doors for the first time on Saturday, October 13, with a live party launch.