DURBAN, South Africa -- The Facebook Challenge (www.Facebook.com), an official Loerie Award in the Student category, was won this year by three students from AAA School of Advertising in Cape Town.
With students from across Africa and The Middle East briefed to address gender inequality awareness through the development of a mobile video campaign, the inaugural Facebook Challenge Loerie was won by Peni Buckton, Claudia Bester (both 3rd year students studying BA in Creative Brand Communication) and Lunje Jwambe (2nd year student studying Copy Writing diploma).
This has already picked up a GP at the Loeries
2018 AWARDS Multiple awards and finalist certificates at Cannes Lions, Loeries
and Global Cristal Festival.
Having won awards like Clio, Loeries, Dubai Lynx and Cannes Lions, we are always striving to raise the bar higher and work with passionate people who share their love for compelling storytelling.
Wins: Lynx 2017, Loeries 2016, D&AD 2016, Cristal 2016.
On the 40th anniversary of the Loeries, the best of brand communication across Africa and the Middle East was awarded over two nights in Durban.
At the awards ceremonies on Friday 17 and Saturday 18 August, 287 Loeries were awarded across 14 categories including six Grands Prix, 31 Golds, 69 Silvers, 113 Bronzes, 18 Craft Golds and 50 Craft Certificates.
If history is anything to go by, Middle East advertising creatives are likely to steal the thunder at this year's Loeries in Durban, South Africa, say the show's organisers.
In 2017 the region punched above its weight, with entries from the Middle East scooping up 18 per cent of the awards at the event, while accounting for just 11 per cent of total entries, according to Loeries CEO Andrew Human.
From this year's awards in August, the Loeries is including points for Finalists in its official rankings across Africa and the Middle East.
"I think this change should be encouraging to small agencies and countries just starting to improve their creative output," said Loeries CEO Andrew Human.