logotype


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logotype

[′lō·gə‚tīp]
(graphic arts)
A single slug or line of type cast in one piece, that carries one or more words such as the name of a firm or a product; a special style of type may be used, and the logotype may include a trademark or other art work with the type. Also known as logo.
(systematics)
The selection or designation of a genotype after the generic name was published.
References in periodicals archive ?
When working with bilingual logotypes or publications, we learn the relevance of producing typefaces that reflect cultural background and can be used together in a balanced and harmonic way.
Target set U is made of corporate logo, Attribute Set Condition C consists of the following equations: C = {Logo Mark (1 for Present, 0 for Absent), Active-Inactive (1 for Active, 0 for inactive), Solid sense (1 for Present, 0 for Absent), Logotype thickness (1 for thin, 0 for thick), Logotype Italic sense (1 for Present, 0 for Absent), Logotype variation of base line (1 for Present, 0 for Absent), Logotype white color processing of (1 for Present, 0 for Absent), Logotype language type (1 for Known, 0 for Unknown}, and finally Attribute Set Decision D of three main images of corporate logo D = {Traditional-Consistent and Familiar-Favorable, and Creative-Innovative} with 1 given value when image score is greater than zero and 2 value when image score is lower than zero.
The remaining pharmacies will be rebranded with the new logotype during 2016.
Yunisov said that in this logotype he tried to express the desire of Azerbaijan and its people to host the First European Games.
Some students used the signs on the mall as their departure point, while others used high-fashion logotypes and a variety of other retail sources.
Each group will be given the task of designing a logotype for one business, product, or service.
In reaching its decision the BoA held that the relevant public perceived the combination of 'F' with '1' as the generic designation of a category of racing car and, by extension, of races involving such cars and, consequently, that the reputation of Formula One's marks concerned only the figurative 'F1' element of the F1 Logotype.
The new Silver Airways logotype is said to be derived from the spinning propeller blades of a turboprop engine and the use of metallic silver and dark grey evokes grace and professionalism whilst the fuchsia is said to speak of the brands's vibrancy and growth potential.
This move will result in the Nissan Diesel brand changing its name to UD Trucks, and a new logotype will be developed.
Although it retained its name, the products were branded under the Buhler logotype.
The new name would be implemented during the first quarter of 2005 together with a new logotype and a new brand platform, TDC said.
Nobody knows what he looks like: His face is digitally obscured by a signature logotype.