logotype


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logotype

[′lō·gə‚tīp]
(graphic arts)
A single slug or line of type cast in one piece, that carries one or more words such as the name of a firm or a product; a special style of type may be used, and the logotype may include a trademark or other art work with the type. Also known as logo.
(systematics)
The selection or designation of a genotype after the generic name was published.
References in periodicals archive ?
When working with bilingual logotypes or publications, we learn the relevance of producing typefaces that reflect cultural background and can be used together in a balanced and harmonic way.
Data have the form of a decision table in which the columns represent causal variables (logical variables) may take the value 0 or 1and the rows represent cases [21] In Table 5 the composition decision table below between logo design structure (logo mark, logo entirety, and logotype) and main logo three images (Traditional-Consistent, Familiar-Favorable, and Innovative-Creative) is shown in Table 5: 1) Target set U, 2) Attribute Set Condition C, and 3) Attribute Set Decision D.
According to the company, it has chosen to keep the name Apotek Hjartat but add ICA to the logotype to leverage the strength of two of Sweden's strongest brands.
The author of the Games' logotype is 35-year-old Adam Yunisov.
There were many of these logotypes that students could easily draw quite well from memory--attesting to the power of well-designed corporate signage.
In the new design, the Dynapac name will remain prominent, with the addition of the Atlas Copco logotype, and the change in colour scheme to the yellow and gray already in use for its construction tools range.
Silver foil accents on the white serif logotype on the prime label cues a sense of reflecting water, and adds an element of strong dimensional highlights chat work in conjunction with the drop-shadows of each letter to create visual depth.
* the figurative Community trade mark (the F1 Logotype), reproduced as follows:
The name, along with its crisp and distinctive logotype, exemplify the airlineOs dynamic growth potential, as well as its unwavering commitment to providing highly professional, safe and efficient operations.
The company said the name Silver Airways and its new distinctive logotype exemplifies the carrier's growth potential as well as its commitment to highly professional, safe and efficient operations.
While retaining the name, the logotype evolved from an inclined script to a stacked and contemporary one that conveys greater sophistication and shelf presence.
To mark the new branding synergy, PipeLogix is unveiling a new logotype for the product that is a more modern design, with clean lines and straightforward imagery.