logotype

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logotype

[′lō·gə‚tīp]
(graphic arts)
A single slug or line of type cast in one piece, that carries one or more words such as the name of a firm or a product; a special style of type may be used, and the logotype may include a trademark or other art work with the type. Also known as logo.
(systematics)
The selection or designation of a genotype after the generic name was published.
McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
From typography, the book moves to logotype design, covering not only the typography aspect but the cultural differences in various countries - in terms of symbolic elements with many examples from all the world which can lead to unfortunate mistakes.
Cluster analyses clarified two useful groups among Japanese and Arabic logotypes.in our data.
* act in the role of graphic designers by creating logotypes.
Identity is reflected in virtually every form of communications, from financial documents to such major visual statements as name, logotype, signage, design of offices, plants and retail outlets, vehicles, uniforms, publications, ads, videos, computer applications, and web sites.
From a selection of seven logotype drawings, respondents were told to circle the one they liked best and draw an `x' through the one they liked least.
Each wheel can accomodate ten corporate logotypes, symbols, or messages.
The design firm will have numerous tradeshow booths, logotypes, and packages displayed by clients such as Roloff Farms, XO Gluten-free Baking, Pacifica candles and beauty, Kettle Chips, Betty Lou's, Zellie's, WildWood soy company, Bio Kinetics, Amazing Foods for Life, Stone-Buhr Flour, and Nutraplex.
Taking his cue from the material substrate of merchandising--product pedestals and corporate desk signs, including a category of paperweight trophies perversely dubbed "tombstones"--Baldi used as a kind of second lens Plexiglas blocks, to which the various logotypes were adhered in vinyl.
Introduce students to the concept of logotypes. Students will be placed in groups of two or three.
Walk into any shopping mall and because so many store front signs are long and narrow, wordmarks or logotypes that one can read from a distance have become very popular.