logotype

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logotype

[′lō·gə‚tīp]
(graphic arts)
A single slug or line of type cast in one piece, that carries one or more words such as the name of a firm or a product; a special style of type may be used, and the logotype may include a trademark or other art work with the type. Also known as logo.
(systematics)
The selection or designation of a genotype after the generic name was published.