Our findings further pointed out that users' security concerns are a deterrent factor in their attitude toward m-commerce
, confirming the SET in which perceptions on social exchange costs have hindering effects on the exchange (Blau, 1964; Homans, 1958).
In this paper, it is argued that m-commerce
needs to be positioned as a separate course.
While large mobile merchants create their in-house m-commerce
structures, mid-sized mobile merchants need funds to promote their expansion and also the support of third-party providers to enable their operations.
clients include international online businesses, such as Amazon, OLX, Hasbro and Alibaba.
Even as the m-commerce
is growing, the segment cannot depend solely on smartphone growth.
is the way of the future and must surely become a highly profitable form of trading at some point soon.
E-commerce and m-commerce
are critical channels to revenue just as they are ways to enhance brand and gain greater customer loyalty.
With new m-commerce
initiative - Scan N Shop, India's first virtual shopping wall and constant user engagement on social media platforms like Facebook and Twitter for successful campaigns like #18thingsIwant, #ScanNShop and Land of luck, HomeShop18 has emerged as a winner for 'Best eRetail Marketing Initiative'.
is expected to play an increasing role in achieving this, with 80 percent of high street retailers now have a mobile-optimised eCommerce site or smartphone app, or plan to build one in the next year.
The company's m-Commerce
platform gives un-banked and under-banked customers the ability to trade, pay for goods and services and transfer remittances to home countries via their mobile devices.
A panel discussion that followed discussed the implications of m-Commerce
As part of the research for Hotelier's 2012 forecast cover story, I asked the hoteliers in charge of leading hotel operations in the region for their views on what has now been dubbed "m-commerce