Alternative beverages, sports drinks and new malt beverage
products are the driving forces behind this resurgence in the cooler.
The brew was officially designated "cereal malt beverage
And Zima XXX is the only flavored malt beverage
available in attention-grabbing colors that match the flavors, which is an enormous differentiator for the brand and a key draw among consumers," she says.
The Flavored Malt Beverage
Coalition, based in Green's Farms, CT, says it supports the new standards on flavored malt beverages
released by the Alcohol & Tobacco Tax & Trade Bureau (TTB).
flavored malt beverage
market with Smirnoff Ice and variants.
Tennessee Malt Beverage
Association; Virginia Beer & Wine wholesalers Assoc.