It is a difficult task ahead, for Marcels. It will be interesting to see how a premium-positioning will work with local competitive pricing, how 'bread' as the hero of all dishes will take off and if the company will manage to remain true to their ambitious expansion plans.
KARACHI -- As Marcel's 'A Taste of Two Cities' gears up to bring the best of baking from Paris to Pakistan, we had a chance to catch up with the gentleman behind the business.
Khalil said, 'Marcel's will be offering initially at least twenty types of different bread.
The fact that Cafe Frontier is situated seven minutes away, Tandoori Hut six minutes away, and Baithak only a minute away, means that it will be a tough task for Marcel's to pull the customers away from their regular spots into a brand new space.
As it has been said 'early bird catches the worm', Marcel's would probably have an instant advantage over most of its competitors when it comes to breakfast.
Aziz added that after the inauguration of Marcel's, they would also start working on small spots at different places of the metropolis where their key products - bread, pastries, cake and coffee would be served.
Marcel's is the type of store where a customer "can buy a nice present - anything from a $10 teacher gift to a $400 bowl," says Foucre.
At Marcel's Culinary Experience, there aren't 10 different brands of vegetable peelers.
Marcel's is constantly surprising and delighting passersby with its 100-square-foot window display area.
Like everything at Marcel's, the cooking school was planned with the utmost attention to detail.
Each quarter, Marcel's offers 45-65 classes, including both hands-on and demonstrations taught by special guests and local chefs.