penetration

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Related to market penetration: Market development, market penetration pricing

penetration

1. Marketing the proportion of the total number of potential purchasers of a product or service who either are aware of its existence or actually buy it
2. another name for depth of field

penetration

[‚pen·ə′trā·shən]
(aerospace engineering)
That phase of the letdown from high altitude to a specified approach altitude.
(metallurgy)
The distance from the original surface of the base metal to that point at which weld fusion ends.
A surface defect on a casting caused by molten metal filling voids in the sand mold.
(ordnance)
Distance to which a projectile sinks into a target.

penetration

1. The intersection of two vaulting surfaces.
2. The consistency of a bituminous material expressed as the distance (in hundredths of a centimeter) that a standard needle vertically penetrates a sample of the material under known conditions of loading, time, and temperature. Unless otherwise specified, the load, time, and temperature are understood to be 100 g, 5 sec, and 25°C (77°F), respectively.

penetration

penetrationclick for a larger image
i. That portion of a published high-altitude instrument approach procedure that prescribes a descent path from the fix on which the procedure is based to a fix or an altitude from which an approach to the airport is made.
ii. A flight into hostile airspace as in to penetrate enemy air defense. Also, the depth to which something penetrates, as in “When the Allied bombers increased their penetration into Germany.”
iii. The term also refers to weather penetration, which implies a flight deep into a cloud with vertical development or into the eye of a tropical revolving storm, as in “the aircraft penetrated the cumulonimbus clouds and came out unscathed.”

penetration

The successful unauthorized breach of a security perimeter. See penetration test.
References in periodicals archive ?
With 100% C/AV market penetration rate, the effect of speed harmonization is summarized in Table 2, where Scenario 2 represents uncontrolled network at presence of speed reduction zone, and Scenario 3 represents controlled network.
This product category has only achieved 1 percent market penetration in Vermont, and less than 1 percent on the national scale, but is emerging rapidly with over 500 percent growth in the last year.
However, a high market penetration does not equal a high market share for these vendors--judging by total deployments, FIS is only used by 14% of surveyed institutions, followed closely by Experian at 11%.
"In Britain, market penetration is about 10pc, so there are 230,000 to 240,000 vehicles to hire, and we have a 16pc market share.
* That our trading partners may use any practice necessary to gain market penetration without fear of retribution by this administration enforcing new or present agreements, rules, or regulations put in place to ensure a level and fair trade enviroment.
In Nigeria and the Congo, mobile telephony has a market penetration of about 5 percent but the number of subscribers is expanding rapidly.
The dot-com era popularized the notion of substituting measures such as market penetration over good old-fashioned positive cash flow.
GSM accounted for 11% - up from 6% in 1999 - and is expected to have a market penetration rate of 33% in 2007.
"In December 2001, we achieved a market penetration of 1.8%.
Under Comparin's leadership, the machine shop, recycling products and engineering businesses of Riverside Products grew consistently in both sales volume and market penetration. In 2000, Sivyer acquired some of the assets of the former Newell Industries Inc., San Antonio, to add to Riverside's product line for metals recyclers.
In 2000, diesel car sales across Europe reached 4.76 million vehicles, a market penetration of around 32pc.
Further highlighting the XDM's success and market penetration, a January 2002 Morgan Stanley report cited Lightscape Networks' XDM metro optical platform as the "finest converged product" in the metro DWDM and next-generation SONET/SDH market.