market research

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Related to market research: market analysis

market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
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, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
More than 90% of market research questions go unanswered because traditionally, it is expensive, time-consuming and complicated, and can require an investment of thousands of dollars and weeks of time," said Mack Tilling, Chairman and CEO of Vizu.
Market research added to the company's understanding of the corn herbicide market and helped pinpoint the needs of growers.
Benson: The most important aspect of a market research supplier is the ability to take relatively little direction throughout the process and still deliver high-value results.
Return Path's Market Research Solutions division provides secure, highly-permissioned online panels to the market research industry.
Bammi will lead a group of more than 20 distinguished faculty and executives from companies such as 3M, ACNielsen HCI, GlaxoSmithKline, Pfizer, The University of Utah and many others as they discuss how pharmaceutical companies can leverage market research strategies to improve product positioning and strategic decision-making.
Rockbridge will operate eBrain Market Research, offering qualitative and quantitative research using a variety of survey tools, including eBrain's proprietary SurveyGuru interviewing software.
com), a division of Harris Interactive, has been servicing the online research and data collection needs of market research firms for nearly a decade.
is the only company that provides comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2000 companies.
Millward Brown, a global leader and recognized authority in brand, communications and media research, today announces that it has signed a joint venture agreement with ACSR, one of China's oldest and most respected market research agencies.
Win critical resources to build proactive market research groups.
InsightExpress, a leading online market research firm, announced today the expansion of its research and analytical capabilities with the appointments of Melissa Ludack to Senior Marketing Science Analyst and Adam Zambuto to Market Research Analyst.

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