As stated earlier, GAO's case study of DoD's contracting of market research
was inadequate in many ways, including its determination of price reasonableness.
In other segments, the thinking is largely short-term and marketing is rather tactical than being strategic or long term; hence market research
is not given the priority that it deserves.
The downside of secondary market research
is that it is not customized to your needs so it may not be as useful as primary market research
Regional and international market research
, advertising and marketing experts will take the stage at the two-day conference organised by ESOMAR Live, to share regional business and market research
issues, as well as learning and networking opportunities.
She said basic marKet research
could help develop new customers, products and services, help to retain existing customers and give firms an insight into how their brands are perceived.
can provide guidance to management on both strategy and reputation, has potential public relations benefits both internally and externally and is regarded as management best practice in most developed countries," he said.
Sally has more than 20 years experience in market research
and marketing for major businesses, including Boots, Cadbury's and Advantage West Midlands and as a director of Millward Brown.
Having seen a gap in the Merseyside market for market research
consultancies, David decided to leave the company he was working for, to go it alone.
Norwegian IT company Confirmit ASA said on Thursday (27 December) that it has signed a 36-month software licence contract with a global market research
"When our management team looked back on our collective experience in launching new products, we agreed that many hurdles could have been avoided by conducting solid market research
during the early phases of development," said Roger Heegaard, president of Enova.
Editor's note: We invited leading ag market research
firms to provide their insights on some projects they have been conducting.
We are typically retained to assist clients in the areas of market research
, brand management, institutional marketing and enrollment management.