market research

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market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
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, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
In the fourth quarter, HP, of Palo Alto, Calif., had about 16.2 percent of the market, followed by Lenovo's 15.5 percent and Dell's 10.2 percent, the market researcher estimated.
Plus, the market researcher analyzes that persistently diving quotations of LED backlights will also help to speed up development of larger-sized LED-backlit LCD TVs, and therefore foresees that shipment of models with screen sizes of between 50 and 60 inches will steadily increase year by year, with 70-inch models to be targeted at the top-end segment.
"I write the blog as a hobby but it certainly helps me in my daily work as a market researcher because there's a retail element to quite a lot of the market research projects we do, such as launching new products and interviewing representatives of top retail companies.
Penny Eccles, 30, takes up the post of senior marketing manager and Rachel Gibbins, 31, has been appointed market researcher.
Hazel Cummings, 52, market researcher, Durham: I worked on airport security.
Tokyo, Japan, July 19, 2006 - (JCN) - Market researcher Yano Research Institute have announced the results of a survey of 29,645 people in Tokyo, Chiba, Saitama, and Kanagawa on the one-seg terrestrial digital broadcast service.
"The most successful market research is the one that has clear objectives, specifics of what key decisions will be taken as a result of the findings, it is presented back to the teams with not only the findings, but also the business implications and what the market researcher recommends the team to do to address them," Sanchez says.
Global shipments of personal computers for the July-September quarter of 2004 rose 11.9 percent from a year earlier to 44.19 million units, driven by commercial demand and continued strength mainly in Europe, market researcher International Data Corp.
Stock market researcher Michele Appelbaum told attendees that Wall Street might be ready to take another look at scrap companies as equity market IPO candidates.
Market researcher the NPD group reports the number of households acquiring music files reached a high of 14.5 million in April, with the number falling in May to 12.7 million and declining again to 10.4 million households in June.
In the UK, the men's cosmetics and toiletries market has increased by more than a third in the past five years, according to the UK market researcher Datamonitor.

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