market research

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market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
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, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
The winners of the Young Market Researcher Awards program will embody the future of the industry and offer insight into where it is headed and who will be leading it.
All in all, this book has a good deal to offer market researchers struggling to justify their role in a difficult and rapidly changing world and is good value for money.
Vogt: The role of the market researcher is changing everywhere, not just in agribusiness.

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