market research

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market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
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, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
The winners of the Young Market Researcher Awards program will embody the future of the industry and offer insight into where it is headed and who will be leading it.
All in all, this book has a good deal to offer market researchers struggling to justify their role in a difficult and rapidly changing world and is good value for money.
Vogt: The role of the market researcher is changing everywhere, not just in agribusiness.
This shows that market researchers have the potential to efficiently reach the richest source of qualified opinions, and also reach the "influencers" of the group.
The new product line meets the business demands of a variety of market researchers - from entry-level students to advanced professionals - and significantly raises the bar on how companies can leverage survey data and use insights gained to become more customer-centric organizations.
GMI's Direct-to-Youth panel provides market researchers with access to the opinions of millions of highly profiled children, tweens and teens aged 6 to 17, in real time.
Research Analyzer delivers the most common analytical features that a market researcher needs for a typical market research project, and is built in the language of market research, with only one syntax to learn.
NEW YORK -- ALM Research(TM), a leading provider of business intelligence for and about the legal market, today announced the launch of ALM Research Newsline(TM), a new bi-monthly e-newsletter, updating law firm and legal market researchers on data, market studies, rankings and other services available from the group, as well as research-related industry news.
This is a must-read for managers, marketers, consultants, financial analysts, market researchers and other professionals to prepare effective strategies for business development.
QuestionPro's TURF module includes tools for analysis and simulation and gives market researchers one-click access to the "Reach" or "Coverage" of products and services, thus eliminating duplicates.
NEW YORK -- imap Research, a division of The Ziment Group specializing in syndicated studies for the pharmaceutical and healthcare industries, has introduced onTRAK, a novel, single-source solution that's been developed for market researchers to measure brand performance across many constituents and geographies.
0 in collaboration with leading market researchers to best meet the industry's needs," says Ian Durrell, SPSS president, market research.

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