market research

(redirected from marketing research)
Also found in: Dictionary, Thesaurus, Financial, Wikipedia.

market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
..... Click the link for more information.
, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.
The Columbia Electronic Encyclopedia™ Copyright © 2013, Columbia University Press. Licensed from Columbia University Press. All rights reserved.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
Collins Dictionary of Sociology, 3rd ed. © HarperCollins Publishers 2000
References in periodicals archive ?
Marketing research is just a tool to reduce risk, not a magic bullet.
There is a perception that since companies are not ready to pay for quality, marketing research company's in Oman fake data, use small and unrepresentative samples and cut corners leading to less than accurate results.
The investigative techniques used in marketing research, methodologies used over time, were largely influenced by a number of factors such as: conceptual and practical orientation of marketing thinking itself, socioeconomic developments specific for the 20th century, evolution and technological leap especially in areas such as information technology and telecommunication.
In general, the goal of the kit is to empower the reader to execute a marketing research program whether internally or with external vendor support.
Doane Marketing Research recently asked 450 growers, representing over one-half million corn acres, to discuss the advantages and disadvantages of each method.
The use of marketing research has become increasingly prevalent since the 1980s.
Issues to remember when carrying out marketing research
In marketing research of Bogart's variety, people are discussing personal wishes and desires for themselves over which they have ultimate power, even if the people gathering the knowledge hope to use it to try to sell them something.
Nielsen Center for Marketing Research at the University of Wisconsin-Madison, said, "We recently completed a major study of information provider and user organizations.
"We are developing innovative online marketing research products and services that target the Latin American and global Internet community," he says.
"Marketing Research Matters: Tools and Techniques for Aligning Your Business" can be purchased from John Wiley & Sons Inc.

Full browser ?