At a time when the prestige industry continues to churn out 6% gains, most categories in mass color
cosmetics have been down for the past year, based on IRI data.
Coty operates three divisions: Consumer Beauty, which is focused on mass color
cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor, Bourjois and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd.
('Penny Mickey' is pictured here.) Use violas for mass color
in borders and edging, as covers for spring bulbs, or for quick color in winter containers.
Get this: Revlon was the leading brand in both mass and department stores with close to a 40% share of the mass color
* Mass color
to catch the eye of passing motorists.
In that period Maybelline has doubled its sales to $645 million, and it has moved into a leading position in mass color
cosmetics, battling Procter & Gamble Co.'s Cover Girl for market supremacy.
cosmetics category has slowed down considerably due to the economy--even at the leading companies.
Stahl stresses the fact that mass market retailers want more of the beauty shopper's dollar, time and attention, and that Revlon is working hard to develop initiatives to help the entire mass color
The company has worked hard to make the brand the most innovative in mass color
cosmetics--specializing in color correction--bringing class to mass through launching nonduplicating products.
In particular, facial foundation, the largest and most dynamic segment for mass color
cosmetics in Spain, posted a significant gain with year-on-year sales rising a respective 10.6% and 7.9% in value and volume terms.
"Our phenomenal success and fast growth in the past five years have brought the brand to the forefront of the mass color
cosmetics industry," Physicians Formula senior vice president of marketing Ingrid Jackel-Marken says.
Sales of mass color
cosmetics rose 6.27% to $1 billion in 2006, according to Information Resources Inc, Chicago, IL.