mass color

mass color

[¦mas ¦kəl·ər]
(materials)

mass color

When viewed by reflected light, the color of a pigment-vehicle mixture which is thick enough to completely obscure the background.
References in periodicals archive ?
Use violas for mass color in borders and edging, as covers for spring bulbs, or for quick color in winter containers.
Get this: Revlon was the leading brand in both mass and department stores with close to a 40% share of the mass color business
Stahl stresses the fact that mass market retailers want more of the beauty shopper's dollar, time and attention, and that Revlon is working hard to develop initiatives to help the entire mass color business grow.
The tall forms make great summer hedges, screens and fillers while the bedding plants provide mass color in borders and containers.
In that period Maybelline has doubled its sales to $645 million, and it has moved into a leading position in mass color cosmetics, battling Procter & Gamble Co.
Mass Color Cosmetics Category Growth Rate Slowed; Retailers Reduced Inventory Levels
mass color cosmetics category has slowed down considerably due to the economy--even at the leading companies.
Our phenomenal success and fast growth in the past five years have brought the brand to the forefront of the mass color cosmetics industry," Physicians Formula senior vice president of marketing Ingrid Jackel-Marken says.
The company has worked hard to make the brand the most innovative in mass color cosmetics--specializing in color correction--bringing class to mass through launching nonduplicating products.
Ennis continued "While the mass color cosmetics category in the U.
In particular, facial foundation, the largest and most dynamic segment for mass color cosmetics in Spain, posted a significant gain with year-on-year sales rising a respective 10.
Rimmel London has gone into France's Monoprix stores, and has already snagged a significant share of the mass color market.