"Mescal may not be for everyone, because of its taste profile," says Rene Valdez, senior brand manager for Bacardi, USA.
"You see more and more mescal in bars; the industry likes it," concurs Jose Hermosillo, founder of Casa Noble Tequila.
Cocktails are the perfect vehicle to teach people to enjoy tequilas and mescals, says Ward.
But there's no other cocktail bar in New York quite like Mayahuel--it's an altar to the agave, dedicated to great spirits tequila and mescal.
"There are some great very high-end mescals
," noted Jose Cuervo brand director Toby Whitmoyer, who added, "there are also some very cheap low-end mescals
." Cuervo doesn't have a mescal
in its portfolio, nor does it plan any.
From an original vermouth recipe and the return of genever-style gin to a high-class mescal
and a decadent Scotch blend, our expert notes a range of interesting new spirits entries worth a try on the back bar.
Caption: Top, the Guavazcal cocktail at Citrico, a southern Mexican restaurant in Brooklyn, made with guava and lime juices with pechuga de maguey mescal
topped with ginger beer.
Tequila is becoming so popular that people are now embracing mescal
," comments Kathleen Schuart, senior marketing director of White Spirits for Campari America.