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see hypnotismhypnotism
[Gr.,=putting to sleep], to induce an altered state of consciousness characterized by deep relaxation and heightened suggestibility. The term was originally coined by James Braid in 1842 to describe a phenomenon previously known as animal magnetism or mesmerism (see
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an antiscientific medical system promoted by the Austrian physician (of Swiss origin) F. Mesmer (1734–1815) and based on the notion of animal magnetism, widespread at the end of the 18th century in France and Germany. Mesmer believed that the planets affect man through a special magnetic force and that a person in command of this force can emit it to others to favorably influence the course of all diseases. The untenability of the theory was demonstrated in 1774 by a special commission that included A. L. Lavoisier.


Hypnotism induced by animal magnetism, a supposed force passing from operator to subject.
References in periodicals archive ?
The Mesmerize name symbolises a commitment to continued growth and innovation across the company's three specialised out-of-home advertising divisions, seamlessly offering access to more diverse and robust advertising opportunities.
Mesmerize's point-of-care footprint is the nation's largest provider of static media in medical offices, pharmacies and community-based organizations.
As a result of the rebranding efforts, Mesmerize will now offer a diversified media portfolio, providing advertising solutions to an array of clients, venues and audiences.
Mesmerize provides targeted educational materials including wallboards, literature distribution, branded medical essentials, and mobile integration to patients and care givers in waiting rooms, exam rooms, and other high traffic areas of doctors' offices, dental offices, community-based organizations, AIDS service organizations, and independent pharmacies.
Mesmerize's editorial content in English, Spanish and Chinese speaks directly to patients across multiple demographics within specialty practices including diabetes, rheumatoid arthritis, oncology, women's health, pediatrics, mental health, cardiology, and infectious disease.
Mesmerize Marketing is a point of care media company dedicated to educating health conscious consumers within our national network of doctors' offices, dental offices, AIDS service organizations, community-based organizations, and independent pharmacies.
Mesmerize said the partnership with Brite Media gives Mesmerize Marketing the resources necessary to scale its point-of-care networks.
Brite Media said it believes Mesmerize will complement its existing product portfolio with a point-of-care platform and a renewed focus on healthcare.