And while QR code scanning and mobile web site
surfing are still relegated to the affluent minority, invitations to call or send a text message remain ubiquitous tools for brands to overcome consumer inertia and consummate the relationship.
That led to a decision to offer a mobile Web site
with features and functionality for both constituencies, native mobile applications, and an opt-in text messaging program for alerts and cost-saving tips.
The second group tries to incorporate the Mobile Web Best Practices into the mobile Web site
In 2008, Nationwide unveiled its mobile Web site
Commonwealth Credit Union is using Cavion mobile web site
hosting, a new service that offers financial institutions a quick and easy way to get up on the mobile Web without having to offer full functionality on that channel.
Additionally, Cavion Mobile Website Hosting offers a more streamlined end-user experience by eliminating the need for account holders to manually enter the secure protocol designation when attempting to access mobile Web site
DFW International Airport launched its new mobile web site
today, allowing web surfers the ability to view the site quickly and easily from their mobile devices.
<p>The free app, dubbed Facebook, can be downloaded from the Windows Mobile Web site
, or directly from users' mobile Web browser.<p>In addition to video and picture uploads, users can send messages or call people on their Friends lists, manage their Facebook profile, confirm Friend requests, update their status and more.<p>Another app, ThumbLink, from the small Ohio developer Wugland, already enabled Windows Mobile users to upload pictures to Facebook, but not videos.
All of them are offering, at the very least, a slimmed-down mobile Web site
featuring text-based news and links to stories, sports scores, restaurant and movie listings, maps and traffic alerts, celebrity gossip, tidbits like stainbuster guides, stock quotes and "dude decoders" for single women.
Mobile Web 2.0 subscribers can now click directly into the MySpace Mobile Web site
from the Connect category on the Mobile Web 2.0 home screen, eliminating the need for customers to type in a URL in order to access the site.
The W3C (World Wide Web Consortium) has three recommendations for mobile Web site
content in its excellent guide Mobile Web Best Practices:
Bookings for the offer need to be made via the Virgin Mobile web site
- http://www.virginmobile.com.au - with all travel taking place by 31 August 2004.