moment of truth


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moment of truth

the point in a bullfight when the matador is about to kill the bull
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A local marketer's success, including those marketers with a number of local markets, is largely about winning the Local Moment of Truth and eliminating the need to search in the first place.
The pair may be approaching the moment of truth as a breakout could potentially send the Greenback tumbling.
In the moment of truth, he proved himself a man of extraordinary faith.
Sure, it hurt a little at the moment of truth, but Katie's trepidation as she awaited results and her nervous crooked smile when things came out clear told us it wasn't so bad, that not getting the breast-cancer test could be a lot worse.
We must be lucid: The republic is at a moment of truth," Mr de Villepin said.
However, this calamity needs continued attention because not all come simultaneously to a moment of truth about the gravity of the matter and the need for healing from it.
And the moment of truth for the 18-year-old will arrive in his first paid contest over four rounds against Londoner David Bailey.
Sooner or later, smokers are going to have to give up the evil weed and dubious arguments about freedom are only designed to put off the moment of truth.
But unless we learn we may become the bull rather than the matador when our moment of truth comes.
He's crossed Jim'll Fix It with Moment Of Truth and Surprise Surprise and come up with quite possibly the most boring, uninspired Saturday night entertainment show since, well, Moment Of Truth.
The moment of truth came at age 16, the day after my very first sexual experience with another man.
In Roddy's previous life developing the IT strategy for a major brewing company in South Africa, the moment of truth was whether or not the right beer was available, cold and presentable, that is, in a clean bottle with the label properly attached, when the consumer went to purchase it.