moment of truth

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moment of truth

the point in a bullfight when the matador is about to kill the bull
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Think about the different moments of truth you have with each, and how they all affect your ultimate decision to recommend or repurchase.
According to a CUNA Marketing and Business Development Council white paper titled "Moments of Truth", faster growing credit unions have made the most of those moments of servicing, selling, and socializing in the communities that affect their business.
Use the moments of truth you identify to create stronger bonds with your customers and ensure that the next time they're ready to buy, your product will be the first one they consider.
The company won the award in recognition of its industry-leading staff development programme, Moments of Truth.
Moments of Truth in Genetic Medicine offers a fine survey of the work of geneticists, discussing social issues, public doubts and awareness, historic technological breakthroughs, and more.
The consumer-goods companies that win with consumers will be those who perform the best at two critical "moments of truth." The first moment of truth is when a consumer stands at the shelf and chooses a brand to purchase.
Of course, each one of us has to find our own answers to these primary questions, for no man can carry the burden of another and no amount of rational persuasion can lead to that gnosis which yields certainty in the heart, but at such moments of truth we can at least be sure of one thing: the reductive explanations of scientism are no longer adequate to deal with the most fundamental questions about the universe and the human condition.
Every customer survey, Connellan maintains, should focus on whichever among these "moments of truth" you deem most important.
As I wiped the soy sauce from my hair and reflected on what a great scene this would make, I realized I was a very lucky man to be able to live in Baltimore and experience firsthand all those beautiful moments of truth."
Moments of Truth: Twelve Twentieth-Century Women Writers.