music video


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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

References in periodicals archive ?
The most seductive part of the music video begins when the rapper gives a sexy lap dance to Drake.
Bug: The Evolution of Music Video takes place at Picturehouse at FACT on October 18 at 6.
DFI's head of education Scandar Copti said the workshop is a great opportunity for aspiring directors and musicians to come together in a fun and engaging environment to produce an entertaining music video.
You can no longer experience the fun of waiting for your favourite music video to light the screen.
99 Music Videos will provide musicians and filmmakers the opportunity to produce and broadcast high-quality original music videos for less than USD99.
In addition to its expanded music video coverage the searchforvideo.
Aside from music videos, the medium that in my experience most inspires autonomous learning outside the classroom on their part is TV shows: namely, popular TV series aimed at teenagers and young adults.
Their recent interviews reflect the way they market and introduce their dancer clients to music video choreographers.
Salary: Music video directors generally earn 10% of the total video production budget of each video they direct, says Stone.
Second, in cable's minor leagues, channels devoted primarily to music video have successfully emerged: Rock Video Monthly, The Box, MOR Music TV, and MuchMusic (the latter from Canada, but now available in the U.
Clair Harvey asserts that music video audiences may desire to decode meanings in the television text.
Queen Latifah's music video "Ladies First" (which Rose discusses briefly in her article and in her recent book Black Noise [163-66](1)) provides ample evidence to support Rose's claims.