music video

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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

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References in periodicals archive ?
We are working on two new music videos and I trust that he would give his best as always.'
Naja ruled that starting Thursday, all TV stations and media sites should refrain from airing the music video until the bank's name has been removed, with the threat of a LL5 million ($3,300) fine per day.
Estrada said Padilla has been very 'hands-on' throughout the process of creating the music video. Aside from being the music video's producer, he was also part of the creative team behind it.
The music video ends with a beautiful dance sequence.
He added, 'Qaiser Zain is on drums, while the music video will feature Ayesha Toor and Kiran Khan.
To accompany their single 'Shipwrecked in Atlantis', British rock act Busted decided to shoot their entire music video in one of Dubai's most famous landmarks - Atlantis the Palm.
The music video features public figure Aseel Omran in the main role, who seems to have taken her role seriously in the short film like video and did not only treat the project as business as usual.
Featuring a one of a kind dance performance by Sonya Hussyn, the music video will be released by Times India.
Although he exudes confidence, Pxnther admits shooting his first music video was a nervy experience.
All teens, teachers and school administrators that participated in the music video are real high school students and school staff, not actors.
YouTube revealed this year's most popular K-Pop music videos in South Korea as part of the streaming services' annual YouTube Rewind.
According to YouTube, the music video for the title track received 31.4 million views in the first 24 hours since it was uploaded on the video sharing website on Nov.