narrowcast


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narrowcast

To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast.
References in periodicals archive ?
(1) As ICTV and NITV were freely available to houses with a satellite receiver, it could be argued that they were already narrowcast services in their own right as opposed to content-sharing networks whose prime function was the delivery of a program bed to broadcast licensees (as argued by Corker, 2010).
WITNESS also developed partnerships with local activist groups in various countries to help produce and strategically narrowcast their video evidence to key officials and judicial inquiries as well as for international news media broadcast (Walker, 2008).
We also offer broadcast and narrowcast solutions to the end user in order to give them end-to-end systems integration services", he added.
But of they evolve their skills we might reasonably expect TV to become a more efficient, narrowcast medium as a result.
For example, by the time you read this, our sun care webinar, narrowcast over HAPPI.COM, will have been completed and it attracted more than 900 registrants.
The solution's centralized gateway provides multimedia entertainment services including broadcast and narrowcast video, video on demand, DOCSIS[R] 3.0 high-speed data and two lines of carrier-grade voice over IP, as well as Internet over-the-top and media sharing of user-generated content.
Bfrugal is a narrowcast direct to mobile advertising platform that places advertisers brand's literally in the hands of the consumer, with Bfrugal's direct to mobile vouchers.
The company will integrate its property management software with NAVIS Narrowcast leisure sales solution.
The approach makes use of dedicated narrowcast QAMs to provide dedicated channels.
Using Solace's hardware-based messaging product, market data feeds will be filtered and routed into narrowcast streams that can be fed directly into StreamBase's CEP engines for analysis.
Federal Civil Practice-Local District Court Rule Does Not Provide Judge Authority to Order "Narrowcast" of Motion Hearing-In re Sony BMG Music Entertainment, 564 F.3d 1 (1st Cir.
"[It] also creates two potential new revenue streams for airlines: They get to share in the subscription fee, and can 'narrowcast' advertising to high-flying surfers."