organic search results

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organic search results

The ranking of a website on a search engine results list that is due entirely to the search engine's algorithms evaluating the site rather than from a paid ad. The websites of companies that pay for ads are ranked either on the first page or very high in the results list. However, without paid ads, websites are ranked based on their popularity and the content of their pages, the latter often manipulated by optimization specialists who try to trick the search engine (see page ranking and search engine optimization). Also called a "natural search." See vertical search engine and search engine.
References in periodicals archive ?
The objective was to raise brand visibility in natural search results, while increasing the number of bookings and, subsequently, revenue.
Also check out 'travel' and you will see that House of Travel appears first among the natural search results.
Like PR, good natural search results take time to achieve and often require the hiring of a search engine optimisation (SEO) expert, leading philosophers to argue that there is no such thing as a free link.
Jobs are listed in addition to a free inclusion in the natural search results of Indeed.
The combination of inline reviews and the SearchVoice reviews microsite maximizes search results for search engines, often earning multiple slots in natural search results (SEO).
com Search Results: Bazaarvoice's automated integration will allow review content to appear in Google's natural search results.
Since traffic from natural search results is free to business owners, a highly optimized website can significantly reduce the average cost of acquiring new customers.
According to Greenlight's report, the most visible websites in natural search results during September 2009 are SkyScanner, CheapFlights and TravelSupermarket, reaching 90 per cent, 68 per cent and 68 per cent of the searching audience respectively.
According to Greenlight's report, the most visible websites in natural search results during July 2009 were DirectLineHolidays, Thompson and HolidayHypermarket, achieving 71%, 62% and 55% visibility respectively.
This means that your unpaid, natural search results will appear lower (or not at all) in search engine results.
Rich Snippets further grows the positive impact of reviews on natural search results by presenting a snapshot that searchers - especially those who are ready to buy - aren't able to ignore.