neo-tribes

neo-tribes

a term used by M. Maffesoli (Les temps des tribus, 1991, tr. 1996) to refer to temporary social groups which cohere intensely around immediate consumption activity and then disperse into the general state of fragmented, nomadic anonymity which is said to characterize ordinary social life. Somewhat eccentrically, Maffesoli uses the case of the orgy as an example of this phenomenon. More commonplace examples are perhaps festival crowds, sports crowds, political gatherings and CARNIVAL groups. While the neo-tribe is only constituted sporadically as a physical entity, it subsists in continuous social life through magazines, television audiences, internet groupings, and the like.
References in periodicals archive ?
In "We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America", demographer and founder of the world-famous Zogby Poll, John Zogby, has created what he refers to as the '11 Tribes of Modern America'.
Due to its association with CCCS, some scholars reject the use of the term "subculture" altogether, preferring "clubcultures" or "club cultures" (Redhead; Thornton), "scenes" (Shank; Straw), or "neo-tribes" (Bennett; Maffesoli).
Neo-tribes are hedonistic gatherings in which the only form of communication--faux communication, if you wish--is the joint but largely mute experience of consumption by consumers in search of temporary proximity and affect.
Four interrelated factors that are deemed to be responsible for the rise of themed cruises are discussed in this article: the fragmentation of markets, the prominence of neo-tribes, the importance of nostalgia, and the popularity of celebrities.
Neo-tribes - whether religions or political movements - tend to put the perceived good of society above the pursuit of truth.
Under the subheading "Youth Culture at the Millennium: Neo-Tribes, Global Media and the Diminishing Relevance of Hockey in Canada," Professor Wilson writes: Just as the media environment that young people inhabit has evolved over time, the types of choices that youth make about their involvement in peer cultural groups and leisure activities have also changed.
The offered alternatives incorporate the influential ideas of theorists such as Judith Butler, Pierre Bourdieu, Michel Maffesoli and Sarah Thornton, and aside from 'post-subcultures' include concepts such as 'scene', 'neo-tribes', and 'micro-cultures'.
The book illustrates this argument with discussions of important areas of contemporary research including consumerism, subcultures, neo-tribes, sexuality and the body, showing how interactionism has much to offer in these fields.
A cause engenders unity, and so far as the heterogeneous caravan of Earthdream neo-tribes is concerned, there is little doubt that their cause consolidated under the cultural authority of Aboriginal elders -- notably Arabunna leader Kevin Buzzacott.
Bauman's concept of "neo-tribes" may elucidate more specifically how individual quests for identity through purchase can result in consumerist movements such as the New Age.(37) This idea of a neo-tribe suggests an anonymous collection of individuals who identify with a subcultural group through conception of a certain style.
The unitary and well-integrated mass society of the modern era is being replaced by a "unicity" of dispersed micro-groups, or what Maffesoli terms "neo-tribes." Neo-tribes achieve a certain coherence, not because of a utilitarian contractualism or mass adherence to lofty ideologies of national destiny or human emancipation, but because they generate bonds rooted in experiential sentiments and passions (what Max Scheler called "fellow feeling") which are themselves reinforced by collective rituals, customs, and lifestyles.
This is an age in which institutional certainties and strategies are giving way--and, to a large extent, already have done so--to the unpredictable opportunities, risks, sensitivities, and ad-hoc tactics of what Maffesoli calls neo-tribes. Neo-tribal sociality, in all its precariousness, according to Maffesoli, is largely a matter of consumerist selves desperately trying to experience "community," however short-lived, however surrogate-like, in a world of blurring boundaries, fluid relationships, and fragile networks.