neo-tribes

neo-tribes

a term used by M. Maffesoli (Les temps des tribus, 1991, tr. 1996) to refer to temporary social groups which cohere intensely around immediate consumption activity and then disperse into the general state of fragmented, nomadic anonymity which is said to characterize ordinary social life. Somewhat eccentrically, Maffesoli uses the case of the orgy as an example of this phenomenon. More commonplace examples are perhaps festival crowds, sports crowds, political gatherings and CARNIVAL groups. While the neo-tribe is only constituted sporadically as a physical entity, it subsists in continuous social life through magazines, television audiences, internet groupings, and the like.
References in periodicals archive ?
In "We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America", demographer and founder of the world-famous Zogby Poll, John Zogby, has created what he refers to as the '11 Tribes of Modern America'.
Paradoxically, therefore, at the same time that his urban neo-tribes are temporary and fluid formations, they also are associated with conformity and solidarity.
Neo-tribes are hedonistic gatherings in which the only form of communication--faux communication, if you wish--is the joint but largely mute experience of consumption by consumers in search of temporary proximity and affect.
Four interrelated factors that are deemed to be responsible for the rise of themed cruises are discussed in this article: the fragmentation of markets, the prominence of neo-tribes, the importance of nostalgia, and the popularity of celebrities.
Neo-tribes - whether religions or political movements - tend to put the perceived good of society above the pursuit of truth.
Under the subheading "Youth Culture at the Millennium: Neo-Tribes, Global Media and the Diminishing Relevance of Hockey in Canada," Professor Wilson writes:
After Subcultures is a more compact and perhaps more balanced volume, comprising three theoretical texts and nine case studies, including a feminist take on girls' bedroom culture, dance nations, neo-tribes, goths and television fan cultures in relation to the series Buffy the Vampire Slayer in an Australian context.
The book illustrates this argument with discussions of important areas of contemporary research including consumerism, subcultures, neo-tribes, sexuality and the body, showing how interactionism has much to offer in these fields.
A cause engenders unity, and so far as the heterogeneous caravan of Earthdream neo-tribes is concerned, there is little doubt that their cause consolidated under the cultural authority of Aboriginal elders -- notably Arabunna leader Kevin Buzzacott.
People seek neo-tribes in a desperate search for community.
Neo-tribes achieve a certain coherence, not because of a utilitarian contractualism or mass adherence to lofty ideologies of national destiny or human emancipation, but because they generate bonds rooted in experiential sentiments and passions (what Max Scheler called "fellow feeling") which are themselves reinforced by collective rituals, customs, and lifestyles.
This is an age in which institutional certainties and strategies are giving way--and, to a large extent, already have done so--to the unpredictable opportunities, risks, sensitivities, and ad-hoc tactics of what Maffesoli calls neo-tribes.