This year, we saw Congress get increasingly involved in, and increasingly concerned about, ICANN's responsibilities to its stakeholders and the new gTLD
The new gTLDs
provide a wide range of website address options for registrants.
When a new gTLD
is approved, it must first provide a Sunrise period, during which time trademark holders can register their trademarks under the gTLD before anyone else.
Google is by far the biggest organisation to have adopted the new programme, and whilst it is unlikely to have a massive short-term effect on new gTLD
registrations, it is announcements like this that help to create that tipping point which will cause the exponential growth of the programme."
With potentially hundreds of new gTLD
registrars, it is difficult to determine exactly how rigorous the future screening processes will be, but it will certainly be more difficult and expensive for niche brands, small businesses, and middle-market companies to safeguard themselves from potential domain name usurpation.
The new gTLD
programme was launched in 2011 and the Middle East's domain name industry is now entering a significant phase with Arabic Top-Level Domains like -- .shabaka, .mawque (in Arabic means .site) and .etisalat.
Google has come out publicly to say they will both recognise the new gTLD
domains (generic Top Level Domains) and in their words treat it as just another piece of content for them to index and to understand.
Controversy over the new gTLD
program has not been limited to wine.
ICANN began accepting applications for new gTLDs
on January 12, 2012, with the initial price to apply for a new gTLD
For example, ICANN forecasts revenues of $162 million from the new gTLD
application fees in 2013, which is twice the amount of traditional revenues from all other sources.
for Assigned Names and Numbers, has been working on the new gTLD
program, which is intended to meet the demand for memorable web addresses, expand consumer choice and increase industry competition.