Marketing categories recognize newsletter
promotion excellence in direct mail (b-to-b and consumer); renewal series; e-mail; web sales page; prospect list development page; and conference promotion.
Since the inception of J@pan Inc, the magazine's bevy of weekly e-mail newsletters
has tackled these sorts of "big picture" issues--the fragile health of the Japanese economy being a recurring favorite--and has offered the nuanced analysis often missing from blanket accounts of a Japan paralyzed by economic woes.
However, you will need to pay postage for copies of the newsletter
being mailed to persons who do not qualify for free matter.
The average company newsletter
probably isn't going to attract more than 1,500 to 2,000 subscribers a week--unless you've got a highly trafficked site or are having a contest.
Scientific American Newsletters
(SAN; New York) has acquired Transport Technology Publishing (TTP; New York), a producer of newsletters
and marketing research reports for the freight transportation industry.
Ten years have elapsed since the publication of the third edition of "The Newsletter
Editor's Desk Book.
It's also important for the marketer to treat the e-mail captures for the free newsletter
with the same attention given to the primary offer on the website.
offers its resellers an attractive and well-written newsletter
to distribute to their customers.
Completing the circle, Ash got back into the b-to-b newsletter
business with a July 2005 acquisition of some of the titles Len Eiserer had published at Business Publishers Inc.
Smolar emphasizes that, "an electronic newsletter
can be a real agent of cultural change in an organization.
My first product was a newsletter
called Captitation Management Report.
The concept of a dynamic newsletter
was initiated to narrow down the target demographics and separate direct mail efforts by patient and consumer.