3) The newsletter
should be up to date: There is nothing like an outdated newsletter
to make employees feel like this is all just an exercise in futility.
Under the editorship of Marina Douglas, the newsletter
underwent several makeovers.
+ Editorial categories (new this year) recognize journalism excellence in subscription (b-to-b and consumer) newsletters
; corporate (internal and external); organization, association, website, free e-zine, and supplement/annual/special report.
"The difference between what we offer on our radio reports, Hays says, "and what we offer on the e-mail newsletter
is that we can impart more details about stories to our e-mail audience than we have time to do so on the radio.
Since the inception of J@pan Inc, the magazine's bevy of weekly e-mail newsletters
has tackled these sorts of "big picture" issues--the fragile health of the Japanese economy being a recurring favorite--and has offered the nuanced analysis often missing from blanket accounts of a Japan paralyzed by economic woes.
* The newsletter
can now become interactive, with links to mentioned items and reader polling to get instant feedback.
A biweekly electronic newsletter
from the experts at TAPPI's PLACE Division.
In addition to links to online software stores, Tucows.com offers flee newsletters
and financial and technology articles
All your marketing efforts -- from advertising to in-store demos -- must reflect your company's vision and the newsletter
is no exception.
The average company newsletter
probably isn't going to attract more than 1,500 to 2,000 subscribers a week--unless you've got a highly trafficked site or are having a contest.
* Use a newsletter
as the direct mail vehicle, as opposed to a letter, postcard, or brochure.
Apple Computer's public relations department publishes in-house a fax newsletter
, 4 1/2 Weeks, which is about how often it comes out.