The graphics help with the realism of the game, with realistic day and night effects
, weather conditions and spectacular special effects adding to the ambience of the gameplay.
CINCINNATI, April 11, 2005 /PRNewswire-FirstCall/ -- Crest, the leading at-home whitening brand, is expanding the whitening category this month with two new products-Crest Whitestrips Premium Plus and Crest Night Effects Premium for Sensitive Teeth.
Crest Whitestrips Premium Plus will offer a cost-effective alternative to laser whitening and Crest Night Effects Premium is the first whitening product specifically designed for people with sensitive teeth.
Crest Night Effects Premium for Sensitive Teeth-Crest's first-ever tooth whitening gel product specially formulated for sensitive teeth-is a new paint-on whitener with a time-release formula that gently works while you sleep to give you a noticeably whiter smile.
And that's not including Crest's White Strips, its dental whiteness formula, or Night Effects
, its nighttime whitening system.
4 COLGATE SIMPLY WHITE 87,496,456 NA CREST NIGHT EFFECTS 22,676,062 NA COLGATE SIMPLY WHITE NIGHT 21,503,012 NA REMBRANDT DAZZLING WHITE 7,732,538 -32.
Cincinatti-bosed Procter & Gamble is introducing Crest Night Effects, a nighttime whitening system that is designed to work over 14 nights to deliver what company officials soy to a superior whitening result vs.
Crest Night Effects whitens better than the leading paint-on product and the overnight process fits easily into anyone's lifestyle.
Procter & Gamble officials say Crest Night Effects, which will start shipping in the spring, provides better results by using the unique Liquid Strip Technology that holds the whitening agent to the teeth while a person sleeps.
Night 1 was used as an adaptation night to avoid first night effects
Crest markets leading whitening products across all segments of the at-home whitening category: Crest Whitestrips Premium, the newest generation of Crest Whitestrips, removes 14 years of stains in only seven days*; Crest Night Effects
, a nighttime, paint-on whitener that works while you sleep to brighten your smile in just 14 days; and Crest SpinBrush Pro Whitening removes stains to whiten teeth up to 88 percent in 14 days with regular brushing.
2004 New Product Pacesetters: Top 10 Non-Food Brands Dollar Sales Across Food, Drug, Mass Channels (Excluding Wal-Mart) (Mil $) 1 Prilosec OTC heartburn reliever $239 2 Crest Whitestrips Premium teeth whitening strips $95 3 Schick Intuition women's razors/blades $55 4 Schick Quattro men's razors/blades $54 5 Crest Whitening Expressions toothpaste $54 6 L'Oreal Dermo Expertise facial care $51 7 Crest Night Effects
teeth whitening strips $49 8 Mucinex cough/congestion reliever $42 9 Olay Regenerist anti-aging creams/moisturizers $42 10 Tylenol 8 Hour pain relief $38 Source: IRI InfoScan(R) Reviews