, 75, helped England beat West Germany 4-2 at Wembley in 1966 and two years later was part of Manchester United's European Cup-winning side.
, along with two other members of 1966 side, Martin Peters and Ray Wilson, is suffering from dementia.
Speaking as English beer-drinking soccer fan Nobby
, Baron Cohen, who is known for his satirical characters, took to the podium to make the announcement.
sneaks up on his long-lost spy brother, played by Mark Strong, causing him to miss an assassination target.
And if his co-star and wife-of-sixyears Isla Fisher doesn't seem to be offended by the grim(sby) get up ("I love Nobby
has a secret - namely that, as an orphan, he was separated from his brother, Sebastian, who now, 28 years later, turns out to be a 007-like MI6 spy.
And if his co-star and wife of six years Isla Fisher doesn't seem to be offended by the get-up ("I love Nobby
Cohen plays Nobby
Butcher, a football hooligan with monstrous sideburns, who lives in Grimsby with his sex-crazed girlfriend Lindsey (Rebel Wilson) and 11 obscenity-spewing children, whose names include Skeletor and Django Unchained.
Grimsby is lewd, crude and poorly structured, ricocheting between frenetic action sequences and heart-tugging flashbacks to Nobby
and Sebastian's childhood.
For 28 years, Nobby
has been separated from his younger brother Sebastian (Mark Strong), unaware that his sibling has become a debonair secret agent with the Tiger Tail Unit of MI6.
Among the shocking, vile and top-notch gags, a scene where Nobby
and Sebastian get trapped up an elephant's back passage might be the funniest thing you've seen since Baron Cohen's other creation, Borat, engaged in a nude wrestling match.
s is located in Mintabie in the Anangu Pitjantjatjara Yankunytjatjara Lands (APY Lands) in remote South Australia, and sells a range of goods to the public including groceries, fuel and second hand motor vehicles.