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nominal value[′näm·ə·nəl ′val·yü]
(1) The face value shown on securities such as stocks and bonds and on banknotes and coins. The rate of exchange of securities may deviate from their face value.
(2) The nominal price of a commodity, shown in a price list or on the commodity itself.
(3) The retail price printed on books, sheet music, graphic art, maps, and periodical literature intended for sale. In the USSR, nominal value depends on the size and cost of the publication, factors that are in turn differentiated by type and purpose of the literature, by format, and by the quality of the paper used. For graphic production, the differentiation is based on the amount of illustrative material, the number of colors, and the method of reproduction. Wholesale, that is, publishers’, prices are set at a percentage of nominal value. Retail prices for printed materials are uniform; changes in face value are permitted for used and rare publications.
Prices for printed material in the socialist countries are set at the minimum level of profitability and take account of the sociological factor in price formation. In the capitalist countries, printed material generates substantial profit.
V. I. AZAR