Nominal Value

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nominal value

[′näm·ə·nəl ′val·yü]
The value of some property (such as resistance, capacitance, or impedance) of a device at which it is supposed to operate, under normal conditions, as opposed to actual value.
McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.
The following article is from The Great Soviet Encyclopedia (1979). It might be outdated or ideologically biased.

Nominal Value


(1) The face value shown on securities such as stocks and bonds and on banknotes and coins. The rate of exchange of securities may deviate from their face value.

(2) The nominal price of a commodity, shown in a price list or on the commodity itself.

(3) The retail price printed on books, sheet music, graphic art, maps, and periodical literature intended for sale. In the USSR, nominal value depends on the size and cost of the publication, factors that are in turn differentiated by type and purpose of the literature, by format, and by the quality of the paper used. For graphic production, the differentiation is based on the amount of illustrative material, the number of colors, and the method of reproduction. Wholesale, that is, publishers’, prices are set at a percentage of nominal value. Retail prices for printed materials are uniform; changes in face value are permitted for used and rare publications.

Prices for printed material in the socialist countries are set at the minimum level of profitability and take account of the sociological factor in price formation. In the capitalist countries, printed material generates substantial profit.


The Great Soviet Encyclopedia, 3rd Edition (1970-1979). © 2010 The Gale Group, Inc. All rights reserved.
References in periodicals archive ?
The regression corresponding to the aggregate Nominal Value model was statistically significant, F(1,188) = 208.1, p |is less than~ .001.
Most individuals approximate a Nominal Value model when trying to determine how much extra product is equivalent to a given discount.
Therefore, it is likely that consumers used the simpler Nominal Value model rather than the more complicated Unit Price model to reduce cognitive effort (Payne 1982).
Locating different promotions on these functions will help determine how nominal value and promotional type affect consumer evaluation.
This could be expected given the high use of the Nominal Value model by the subjects in Study 1.
These differences lead to the speculation that some subjects are unwilling or unable to convert promotions in ounces to a nominal value. Subjects might use a medium-sized promotion to anchor their guesses of the nominal value of "extra ounces" promotions.
Brand and retail managers should be aware that extra product promotions with a given nominal value are approximately as attractive as discounts of the same size.