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see National Organization for WomenNational Organization for Women
(NOW), group founded (1966) to support "full equality for women in America in a truly equal partnership with men." Its founder and first president was feminist leader Betty Friedan, author of The Feminine Mystique (1963).
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An expression used by ATC (air traffic control) when immediate compliance with an instruction is required to avoid an imminent situation.


feminist group working for social and political change. [Am. Hist.: NCE, 1886]
References in periodicals archive ?
Chogyam Trungpa refers to this experience of being in the present moment as Nowness: "The only answer is Nowness.
In the book she says: "In some ways, the Victorian shopping arcades could be described as the St David's 2 Centre of the late 1800s and that, like the new development, they sought to make a statement about Cardiff on a national stage: demonstrating the city's modernity, its nowness.
perceive the hereness and nowness of such things serves as a recognition
Finally, immediacy is the relative degree of nowness in a scene or sequence, offering as it were, an existential moment that connects the differences among the audience.
A refreshing sense of nowness has infiltrated its profile and, no doubt thanks to director Anthony Dowell, the Royal seems to emit an air of inspired sassiness and passion.
Neither the past nor the future, in their aspect of possibility, denote settled entities that have been or will be, for just as past and future enter into the total character of the passing present as present possibilities, so the hereness and nowness of present actualizings enters into the character of the past and the future, changing the possibilities inherent in them as real possibilities.
Soon we shall wake from a century's sleep like the fabled waterlily, Victoria Regina, out of whose waxy whiteness springs all & everything - the enormous flowering into nowness.
If our nowness is infinitely precious, equally empty appear the time-spaces hemming it in.
On the other hand, an anonymous reporter in the Boston Globe, recognizing "the library's position that the book was 'too coarse' for a place among the classic tomes that educate and edify the people," cut to the heart of the genteel matter with the ironic advice to "Mark" that when he "writes another book he should think of the Concord School of Philosophy and put in a little more whenceness of the hereafter among his nowness of the here.
Headquartered in New York City with offices in London, the global client roster includes Alexander Wang, Bergdorf Goodman, Bulgari, Burberry, David Yurman, Donna Karan, DKNY, dunhill, Elizabeth Arden, Fendi, Harrods, H&M, Jurlique, Knoll, La Perla, Louis Vuitton, Marc Jacobs, NARS, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford and Vichy.