Thus, where old media
platforms lack in reaching the younger generation, they make up in their sway over older and rural areas viewers.
For example, look at how old media
brands have acquired new media brands over the last 2 years alone.
We have an answer for old media
presentation of a new media story.
Now think old media
for- mats and creative on Viagra.
So, in 2015, although traditional media may find itself being displaced, there will be no total replacement as old media
will continue to exist to complement the Internet in serving human beings the news and information they crave.
Faced with Google's new business model around Internet advertising, Auletta noted that old media
executives found themselves confounded by change.
But, he said Arab media, with its old and new types, still exists, and no major change has happened to old media
even in the countries which witnessed revolutions.
While Google was busy innovating, and as technology continued to move forward, it created a wave that, according to Auletta, has crashed into and even drowned some old media
He also wants to distinguish these from new media (and, of course, from old media
like print and broadcasting).
He looks at methodological considerations, how the new media have impacted the old media
analyzed in Understanding Media, analysis of the new media not dealt with in the earlier book, and whether mass media is abating in influence.
"These awards are calling on all innovative printers to help promote our industry as both modern and progressive, and shake the image that print is 'old media
'," Pettaras said.
The former CNBC Silicon Valley Bureau chief will work to help companies develop strategies to bridge old media
traditions and new media opportunities.