O2O

(redirected from online to offline)

O2O

(Online to Offline) A website or mobile advertisement that entices someone into making a purchase in a physical establishment. Groupon is the premier example, offering discounts for venues such as restaurants and theater tickets. See X2X.
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[USPRwire, Fri Nov 16 2018] Online to offline commerce is a business model that draws potential customers from online channels to physical store.
Leveraging the app at L'Oreal counters or in stores, the partnership also provides ways to create consumer journeys from online to offline.
Cupertino, CA, August 08, 2017 --(PR.com)-- Cinarra Systems, the company that enables mobile network operators (MNOs) to fully participate in the mobile advertising ecosystem, today announced the launch of their new RealPeople[TM] product, a self-service Audience Marketing Platform that includes unique features such as real-life audience segmentation and management, real-time targeting, in-depth audience reports, and online to offline measurement capabilities.
Real-time, location-based data and online to offline measurements are the natural evolution of digital advertising," said Alex Zinin, CEO of Cinarra Systems.
This type of online to offline marketing is the future of commerce."
The migration to online shopping is accelerating with the future of the high street set to lay in the hands of brands who can transfer the benefits of online to offline audiences.
Online to Offline (O2O) business models reflect the movement of E-Commerce and M-Commerce activity toward integration with physical, offline processes.

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