opt-in

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opt-in

To accept some situation or condition ahead of time. For example, to opt-in to an email campaign means that you agree to receive periodic newsletters or information, which may include advertising from the publisher or third parties. An opt-in program implies that you can cancel the service, or "opt-out." A lot of spam is sent out under the guise that, at one point, the user did opt-in for the program, which may or may not be true. See spam and bacn.

References in periodicals archive ?

That said, it is important that businesses do not act too hastily and rush to delete databases when it may be feasible to accurately separate opt-outs from opt-ins and existing customers who have not opted out.

Privacy laws are changing so get ready now

Some charities are playing it safe by moving toward an opt-in model for all communications, according to Fluskey.

EU clamping down on data use for marketing

The empirical evidence strongly suggests that opt-out classes are much larger than opt-in classes and that individual litigation by excluded class members is rare.

An opt-in option for class actions

Whether states decide on opt-outs with fees, opt-ins or another option, all will try to balance individual choice and customer concerns with grid reliability, utility costs and energy efficiency.

Meter readers going the way of dinosaurs

The first step is to review what percentage of members have signed opt-in forms.

Non-bank players vie for primary checking accounts

Third, customers may prefer text messages versus email for offers and alerts, so if you plan to use both avenues, use cross-channel opt-ins so customers can select the vehicle they prefer.

Trends in text and email marketing: make these workhorses work even harder

Pop-up invitations to your newsletter have proved to increase opt-ins by 300 percent, Lussier says, but keep the number of fields the prospect fills in to the absolute minimum--just a first name and email address if possible.

Boost online sales: turn your web traffic into cash flow by channeling visitors into your sales funnel

If, for instance, 50 percent of opt-ins convert from one source but only 25 percent from another are proving to be engaged and qualified, it might shut off the second source to maximize resources.

Publishers Clearing House clears coregistration concerns: the company bolsters its customer base with eWay's multichannel acquisition solution

Although the opt-in may be free, the costs of covering an overdraft are significant.

Watch how you market those overdraft programs

Online and offline opt-in tools can be deployed in the first week to help grocers build their mobile clubs.

Steve Roberts: the CEO of ShopText discusses ways to create and monetize a mobile couponing channel

AN opt-in system but there is a high rate of organs available, with 22.

HOW IT'S DONE WORLDWIDE

One best practice firms can implement is an effective opt-in program based on what the act terms "affirmative consent," whereby a recipient asks for the firm's messages.

Are you spamming your clients? How firms can make sure their e-mails don't violate the law