opt-in

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opt-in

To accept some situation or condition ahead of time. For example, to opt-in to an email campaign means that you agree to receive periodic newsletters or information, which may include advertising from the publisher or third parties. An opt-in program implies that you can cancel the service, or "opt-out." A lot of spam is sent out under the guise that, at one point, the user did opt-in for the program, which may or may not be true. See spam and bacn.
References in periodicals archive ?
Ahead of its ASP launch, Sticky Web's e-mail database management subsidiary, EResources, is growing its global OPT-IN e-mail addresses to over 250 million with 175 segmented and targeted lists.
e-Dialog helped us implement a best-practices e-mail marketing strategy based on building an opt-in e-mail community of people interested in networking issues," said Mary Harris, Director of Marketing Communications at INS.
Although our single opt-in e-mail lists are already available to the market, these double opt-in names allow marketers to select names of individuals who have selected their areas of interest and agreed (via the double opt-in process) to receiving third-party offers pertaining to their areas of interest.
Nasdaq:ARRW) today announced that it has entered into an agreement with Naviant, the leader in confirmed opt-in e-mail marketing technologies and services, to provide RadicalMail functionality to Naviant to add streaming and transactional capabilities to its product offering.
A steady decline in banner ad and opt-in e-mail response rates, privacy concerns, and conflicts over 'who owns the customer relationship' has created a market opportunity for new, decidedly different Fourth Generation on-line marketing solutions.
We've become the leader in opt-in e-mail marketing by offering services that exceed customer expectations," said Rosalind Resnick, chief executive officer of NetCreations.
New opt-in e-mail subscribers are required to complete a registration process when signing up for their personal, branded, e-mail account.
This is a tremendously exciting development for the mass of businesses that want an easy, inexpensive way to implement an opt-in e-mail program.
B2BWorks helps business marketers meet their targeted advertising and branding needs through focused banner campaigns, microsites, newsletter and custom content sponsorships, double opt-in e-mail lists, rich media and other innovative marketing avenues.
com explored how CyberSpot(TM) will be used in wireless technology, videotape for content delivery, opt-in e-mail, and e-commerce solutions.
Nasdaq:AVEA), an Internet media and data marketing company, today announced an innovative new offering, the Opt-In E-mail Prospecting Service as a complement to Avenue A Precision E-mail(TM).
a leading provider of opt-in e-mail list management, brokerage and delivery services.