opt-in

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opt-in

To accept some situation or condition ahead of time. For example, to opt-in to an email campaign means that you agree to receive periodic newsletters or information, which may include advertising from the publisher or third parties. An opt-in program implies that you can cancel the service, or "opt-out." A lot of spam is sent out under the guise that, at one point, the user did opt-in for the program, which may or may not be true. See spam and bacn.
References in periodicals archive ?
TELECOMWORLDWIRE-19 November 2003-NCorp claims opt-in e-mail marketing is costing UK businesses GBP304m per year(C)1994-2003 M2 COMMUNICATIONS LTD http://www.m2.com
Make sure you deal with an opt-in e-mail list broker who is legitimate and has a good track record.
These new services complement Responsys Acquire's previously launched CPM opt-in list brokerage offering, an mail list service that provides clients with access to trusted sources of opt-in e-mail addresses.
* IMT Strategies research indicates that 79 percent of e-mail users prefer opt-in e-mail to the opt-out option.
Response rates among opt-in e-mail lists available for rental vary from 0 percent to 15 percent, with average rates falling between 3 percent and 8 percent.
Be cautious when renting opt-in e-mail lists for higher priced business-to-business products.
"My opinion of opt-in e-mail lists is that they're terrible for higher priced b-to-b products," she told NL/NL.
High-priced, small-circ B2B or free opt-in e-mail serving tens of thousands of subscribers?
It has become so easy to start an opt-in e-mail newsletter --so much cheaper than launching a print product via direct mail--that even the narrowest niches soon will feel the cold breath of this competition.
Other results show that an average business with 1,000 employees would have to employ three full time workers to read and filter out all of the 2nd degree spam over the course of a year and just 20.2% of opt-in e-mails contain content that is tailored towards a recipient's preferences and interests.