other-directedness

(redirected from other-directed)
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other-directedness

an attitudinal orientation or personality type in which a person's sense of social identity is dependent upon the approval of others. In the two-fold schema proposed by RIESMAN (1950), other-directedness is contrasted with inner-directedness, in which a person's behaviour and sense of social identity is mainly governed by internalized standards and conscience. Riesman's suggestion was that modern societies like the US, dominated by mass consumption, were increasingly moving towards other-direction and an anxiety-riven conformity; a fear of not fitting in (other-direction), rather than a deeper sense of‘guilt‘ or 'shame’ (inner-direction).
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