over-the-top messaging


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over-the-top messaging

A messaging app such as WhatsApp or Facebook Messenger that uses the Internet for transmission. Contrast with the SMS and MMS messaging systems that are built into cellphones and smartphones. See over-the-top broadcasting, over-the-top service, SMS and MMS.
References in periodicals archive ?
Highlights of the roadshow include latest trends in the telecommunications industry in Asia and the Philippines amid the proliferation of over-the-top messaging services.
The problem with over-the-top messaging is that, compared to old-style text messaging via wireless, which it is quickly replacing, it barely makes any money.