personalization


Also found in: Dictionary, Thesaurus, Medical, Legal, Financial, Acronyms, Wikipedia.

personalization

Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. The personalization may be done by the user, the website or both and may be aimed at the general public or company employees. See B2E portal and corporate portal.
References in periodicals archive ?
Obviously, to improve website personalization strategies we must better mine the analytical data of our website users.
Lectra launches its 'Fashion On Demand' offer, empowering industry players to uncover new business opportunities brought about by the strong demand for personalization in the fashion industry.
We therefore see strong potential for card personalization in several markets.
It's no longer enough to provide one-to-many personalization. The power of AI now makes it possible to offer one-to-one personalization, and as consumers become more used to the level of personalization from Amazon and Facebook, they come to expect it from all the digital brands they interact with--including publishers.
True segment-of-one personalization. Customer segment-based targeting is no longer the most effective approach.
"We wanted to bring the person back into personalization, and the most unique thing about a person is their physiological makeup and the lifestyle they lead."
Both aim to "bring the total production capacity of the company to 17.5 million cards a year and will ensure to customers complete outsourcing of the personalization of their cards with the expected guarantee of security, quality and time," says S2M President Aziz Daddane
In a separate panel for user settings, Reddit users are opted in by default to a feature that allows Reddit to log "outbound clicks" for personalization. According to a changelog post from Reddit administrators, outbound clicks occur when a user clicks a link that directs them off of Reddit.
In fact, personalization has been found to reduce acquisition costs by as much as 50 percent, lift revenues by 5 percent to 15 percent, and increase the efficiency of marketing spend by 10 percent to 30 percent, according to The Harvard Business Review.
(NASDAQ: FLWS) has added customisable gift specialist Personalization Universe to its lineup of brands, the company said.
Auto Business News-June 2, 2017--Dealer Teamwork receives United States Patent for Merchandising, Personalization, and Optimization Platform technology

Full browser ?