personalization


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personalization

Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. The personalization may be done by the user, the website or both and may be aimed at the general public or company employees. See B2E portal and corporate portal.
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Passive personalization utilizes the information that's been a staple of general DM and of the newsletter industry.
Kaplowitz: personalization must go beyond "passive" to "transactual"
Classic approaches to personalization fall into three broad categories: Rules-based, Collaborative Filtering, and Inference Models.
The Five Engines Of eCRM

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