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("brand spoofing", "carding", after "fishing") /fishing/ Sending e-mail that claims to be from some well-known organisation, e.g. a bank, to trick the recipient into revealing information for use in identity theft. The user is told to visit a web site where they are asked to enter information such as passwords, credit card details, social security or bank account numbers. The web site usually looks like it belongs to the organisation in question and may silently redirect the user to the real web site after collecting their data.

For example, a scam started in 2003 claimed that the user's eBay account would be suspended unless he updated his credit card information on a given web site.


Pronounced "fishing," phishing is a scam to steal valuable information such as credit card and social security numbers, user IDs and passwords. Also known as "brand spoofing," an official-looking email is sent to potential victims pretending to be from their bank or retail establishment. Emails can be sent to people on any list, expecting that some percentage of recipients will actually have an account with the organization.

Email Is the "Bait"
The email states that due to internal accounting errors or some other pretext, certain information must be updated to continue service. A link in the message directs the user to a Web page that asks for financial information. The page looks genuine, because it is easy to fake a valid website. Any HTML page on the Web can be copied and modified to suit the phishing scheme. Rather than go to a Web page, another option asks the user to call an 800 number and speak with a live person, who makes the scam seem even more genuine.

Anyone Can Phish
A "phishing kit" is a set of software tools that help the novice phisher copy a target website and make mass mailings. The kit may even include lists of email addresses. See pharming, vishing, smishing, twishing and social engineering.

"Spear" Phishing and Longlining
Spear phishing is more targeted and personal because the message supposedly comes from someone in the organization everyone knows, such as the head of human resources. It could also come from a made-up name with an authoritative title such as LAN administrator. If even one employee falls for the scheme and divulges sensitive information, it can be used to gain access to more company resources.

The "longline" variant of spear phishing sends thousands of messages to the same person, expecting that the individual will eventually click a link. The longlining term comes from using a large number of hooks and bait on a long fishing line, and mobile phones are major targets for this approach.

Report a Suspected Scheme
Any suspected phishing scheme can be reported to the Anti-Phishing Working Group at
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The Kentuckians knew not Phish, but they didn't need to.
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Unfortunately, awareness of phishing and ransomware showed no signs of trickling down to the average technology user, as revealed by the international third-party survey conducted as part of the phish research.
Note: Looking at the URL of the legitimate sites and the phish URL's retrieved from Phishtank, it is observed that the number of slashes "/" exceeds three.
Once the organization has been sized up, Valdez sends a phish attack.
The NBI said Salvador sold the phished information to third parties, used the phished credit card credentials to purchase gadgets which he would sell in cash and managed to purchase a brand new Toyota Vios, Honda Beat and Toyota Mio motorcycle.
The simulator is fully integrated with the Sophos' cloud-based security management platform, Sophos Central, and with management and automated campaign analysis, Phish Threat dramatically reduces the time and resources required to affect real change in employee behaviour when faced with sophisticated and rapidly evolving cybercrime techniques.
PILFER was tested on 7,810 emails, in which 860 were phishing and identified 96% of the phish with a 0.1% false positive rate.
A phish is defined as the means by which a phisherman (the agent performing the phish) gets his or her target to do what the phisherman wants.
Not only is phishing on the rise, the phish are getting smarter.