The post-digital era
will be one where each consumer, employee and business partner will have their own reality, and every moment will represent an opportunity for companies to play a role in shaping it, said professional services firm Accenture in a new report.
With the theme 'Libraries of the Future: An Outlook to the Post-digital Era
,' the announcement came during a panel session hosted at the ongoing SCRF.
The post-digital era
doesn't mean that digital is over, but rather that it's no longer a differentiating advantage - it's now the price of admission, according to a new survey report from Accenture, (https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.accenture.com%2Fus-en%2Finsights%2Finsurance%2Ftechnology-vision-insurance&esheet=51967056&newsitemid=20190410005101&lan=en-US&anchor=Technology+Vision+for+Insurance+2019&index=1&md5=a6dd229e3cc1f9848e7004eda1c24a17) Technology Vision for Insurance 2019.
One of the most important things for a generation that grew up in a post-digital era
surrounded by smartphones and heightened social media presence is social media connectivity.
According to this year's report, entitled, 'The Post-Digital Era
is Upon Us - Are You Ready for What's Next?,' the enterprise is at a turning point.
In the pre-digital era, we would protect our offline assets, our house, car, paper documents, and our electronics; and in the post-digital era
, when each of physical assets have been virtualized, it is expected that we need to protect our digital assets.
A major reason, according to Shar VanBoskirk, a Forrester Research vice president and principal analyst serving CMOs, is that businesses are in a "post-digital era
" in which customers don't think of digital experiences as separate from physical ones.
Technology Leadership in Post-Digital Era
", developed by Forrester.
As Raymond Williams famously contended in the mid 1970s, television is a technology and a cultural form--and in this post-digital era
, both have adapted.
The authors then reconstruct influence marketing for the post-digital era
and provide a blueprint for how to create, manage, and measure brand influencers.
We've entered into a post-digital era
, which is not yet clearly defined, but close to what "metavergence" could generally illustrate.