pre-roll

pre-roll

An advertisement that is automatically played at the beginning of a video. The pre-roll may or may not allow the viewer to skip the commercial and go to the main content. Very often, the first few seconds cannot be skipped but the rest can. See autoplay video.
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Advertisers work with TargetSpot to deliver high-impact audio, display and pre-roll video advertising to millions of listeners.
The company will also be responsible for selling video ad solutions, including branded content platform Be On and pre-roll on premium video network AOL On.
Advertisers can buy TV shows online--with the most popular format being the pre-roll commercial that starts before a particular piece of video/TV program airs.
The new guidelines cover three basic forms of online video ad formats: linear ads, interruptive video spots which are typically of the pre-roll variety; non-linear ads, which include the increasingly popular 'overlay' ad units; and companion ads, banner-like ads that appear alongside Web videos.
So when I heard t there was a new Wilfred brand pre-roll, I lost it a bit.
A representative for Epic Games (https://www.theverge.com/2019/2/20/18233132/fortnite-ads-youtube-child-exploitive-predators-google) told The Verge , "We have paused all pre-roll advertising.
Nielsen reports that brand recall and brand lift are typically higher with branded content as opposed to pre-roll ads.
The packages of this service gives authors the option to have their own Pre-roll Ad made and aired on screen or have their pre-existing book trailer from BookVenture edited for cinema airing.
Using non-standard pre-roll the SourceKnowledge Engage platform has seen improved engagement by up to 65 percent compared to a standard 15 second pre-roll advertisement.
It will also be broadcast as a pre-roll on selected programs on C4's video-on-demand platform 4oD.
Transpera's Advertising Platform offers mobile banner placements and "Peek" pre-roll video units and post-roll ad options to customize campaigns and drive engagement.
Reddit already hosts native video ads on its site, but there's nothing that's stopping the company from adding support for pre-roll or mid-roll video ads, as pointed out by (https://thenextweb.com/apps/2017/08/18/reddits-native-video-uploads-sound-very-advertiser-friendly/#.tnw_LmDw6PP1) The Next Web.