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( Incorporated, Norwalk, CT, A Web-based travel shopping site launched in 1998 where buyers submit the price they are willing to pay for airline tickets, hotel rooms, vacation packages and rental cars. If a vendor in the system agrees to the price, the transaction is consummated and receives a commission.

Priceline's second key business offers competitively-bid home mortgages and loans through a licensed third-party financial service. In its early days, the company tried its hand at selling car and life insurance, cellular phones and everyday groceries, but those services never saw the success of its core travel and tourism niche. See online auction.
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The travel insurance program will be offered to every Priceline.
Travelers can sort hotels in a destination by most popular among priceline.
The new promotion, which is free to consumers, is ground-breaking because it makes priceline.
This feature guarantees that customers will get the best priceline.
William Shatner returns for 11(th) year as priceline.
Average fares are based on all published-price round-trip tickets sold to priceline.