26, 2015 /PRNewswire/ -- AppNexus, the world's leading independent advertising technology company, announced that it provided the key systems to enable Microsoft to bring its advertising sales 100% programmatic
in ten European markets (Austria, Belgium, Switzerland, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, and Sweden) as of October 1.
The results can be viewed in Admedo's new eBook - The 5 Steps to Programmatic
Spree7 was founded in 2012 by PubliGroupe and MediaMath to address the growing demand for programmatic
solutions in Germany, Austria and Switzerland.
Note 1) Gartner "Magic Quadrant for Programmatic
Integration Servers, 2005" by D.
Adomik Price Optimizer: Allows publishers to granularly manage programmatic
yield by implementing and maintaining optimal floor prices.
Galin and Jacobs collaborated on Programmatic
for Print Buying Developing Innovative Solutions to Connect Advertisers to Print.
PubMatic offers a truly scalable native programmatic
solution, allowing publishers to increase the value of their inventory and arming media buyers with access to premium audiences, and unifying the requirements of publishers and media buyers to ensure scalability and standardization.
The expanded engagement builds on a highly successful pilot program in the Nordic region, where AppNexus helped to convert almost 50 percent of Microsoft's advertising operations to programmatic
within six months.
Through integrating with the industry-leading software automation platform that PubMatic provides, we have created the first premium programmatic
marketplace for MENA publishers and media buyers.
The Magic Quadrant for Programmatic
Integration Servers, 2005,"(1) published by Dale Vecchio, Research Director, Gartner, Inc.
advertising platform company for leading publishers, announced it has been exclusively selected as the strategic programmatic
partner across the APAC region by digital sports content company PERFORM.
We've proven the inherent value programmatic
buying can deliver for advertisers but recognize that publishers are still reluctant to automate the selling process," said Mike Shehan, CEO of SpotXchange.