Pandora adds that the programmatic platform gives advertisers the option "to apply their own data-sets effectively bid on premium inventory" across Pandora's audio, video and display ads through a private marketplace.
The acquisition accelerates growth of PulsePoint's programmatic health presence in Europe, through the addition of an experienced digital health advertising team with deep-rooted relationships and innovative market-specific solutions.
New Delhi [India], Jan 10 ( ANI ): An independent mobile advertising platform, InMobi, on Wednesday announced the acquisition of AerServ for USD 90 million in cash and stock, to create the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers.
TouchTunes Media has announced a partnership with DOmedia and Rubicon Project that will allow advertisers to execute programmatic advertising across the largest digital out-of-home (OOH) advertising network in the United States, the company said.
At a time when digital space and digital media buying is getting more dynamic, OMD Pakistan - part of Omnicom Media Group - along with Google became the first agency to launch a Programmatic Campaign locally, using DoubleClick Bid Manager, a next-generation demand-sideplatform (DSP) which enables advertisers to programmatically purchase ad inventory through multiple ad exchanges using audience targeting.