programmatically

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programmatically

Using programming to accomplish a task.
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Programmatic becomes the default advertising protocol and GDPR will be enforced in just few months.
Pandora adds that the programmatic platform gives advertisers the option "to apply their own data-sets effectively bid on premium inventory" across Pandora's audio, video and display ads through a private marketplace.
The acquisition accelerates growth of PulsePoint's programmatic health presence in Europe, through the addition of an experienced digital health advertising team with deep-rooted relationships and innovative market-specific solutions.
The curriculum reviews the history of programmatic advertising, exploring its development into a vital practice in todays digital marketing landscape.
New Delhi [India], Jan 10 ( ANI ): An independent mobile advertising platform, InMobi, on Wednesday announced the acquisition of AerServ for USD 90 million in cash and stock, to create the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers.
Twelve years later, when revision of the Programmatic Standards and Ethics was suggested, many of the original contributors were still very active in the peer program field.
Programmatic advertising automates the decision-making process of media buying by targeting specific audiences and demographics.
It found that 71 per cent of advertisers believe media agencies have struggled to adapt to programmatic.
fi is the provider of localized programmatic advertising.
TouchTunes Media has announced a partnership with DOmedia and Rubicon Project that will allow advertisers to execute programmatic advertising across the largest digital out-of-home (OOH) advertising network in the United States, the company said.
Marketers who want to spend more media dollars in programmatic advertising channels are similar to car shoppers.
At a time when digital space and digital media buying is getting more dynamic, OMD Pakistan - part of Omnicom Media Group - along with Google became the first agency to launch a Programmatic Campaign locally, using DoubleClick Bid Manager, a next-generation demand-sideplatform (DSP) which enables advertisers to programmatically purchase ad inventory through multiple ad exchanges using audience targeting.

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