projective technique


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projective technique

[prə′jek·tiv tek′nēk]
(psychology)
A procedure used to identify and evaluate an individual's characteristic modes of thought and behavior, personality traits, attitudes, and motivation, by means of an objective test.
References in periodicals archive ?
Brand recall was assessed through projective techniques and ad recalls.
Within the objective test group, in which an artificial situation is created to observe the subject's behaviour, the author created the category of distortion or bad perception tests, which measure an unusual perception and a particular meaning of a real, objective fact that included projective techniques.
The most difficult part of research using projective techniques is analyzing data.
In addition, whereas sand tray is a projective technique, it may help therapists understand clients' unconscious processes and facilitate insight into the client's style of life.
Future research could extend the possibilities of the use of this projective technique through longitudinal studies and its comparison with other instruments, methods, and psychological evaluation techniques.
Of these studies, none have attempted to use projective techniques to predict work-stress burnout.
In this article we formally introduced the self-gift concept to retailing research and examined self-gift experiences in a department store through the use of a projective technique. Our empirical study underscored the need for retailers to comprehend more fully the nature and depth of self-gifts in consumers' lives.
There is accumulating evidence that projective techniques can be successfully used in clinical differential diagnosis.
We followed the steps of projective techniques with the focus of ensuring that brand personality is not restricted to a lexical dimension.
There is a subset of art, which incorporates some of the modalities mentioned above, called projective techniques. Projective techniques are used when the clinician is concerned with bringing unconscious conflicts to consciousness through analyzing the process and content of a creative activity (Lambert, Fleming-Castaldy, & Romeo, 2014b; Veltman & Browne, 2002).
In our classes on projective techniques and abnormal psychology under the late Fr.
In the area of formal instruments, practitioners most frequently use one of two types of personality tests: structured instruments and projective techniques. Structured personality instruments include the Minnesota Multiphasic Personality Inventory-2 (MMPI-2), in which individuals respond to a set of established questions and select answers from the provided alternatives.