prosumer


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prosumer

(PROfessional conSUMER) A person who is very knowledgeable about a subject and likes to purchase high-quality equipment. For example, many digital cameras fall into the prosumer category (see viewfinder). They offer higher quality and more advanced features than the lower-end consumer variety, but still do not possess all the features of the most professional units on the market. See consumer.
References in periodicals archive ?
Tinkerine is providing a premium machine to the consumer market, which also includes prosumers such as: educators, designers and engineers to architects.
Prosumers "want to know [whom they're] dealing with and what their name is.
The prosumer in the communications market is highly likely to embrace broadband and new digital services (e.
OZ SmartMail also provides mobile operators with a uniquely branded experience, optimized bandwidth management, and low total cost of ownership for fast time-to-market delivery in the rapidly growing prosumer mobile email market.
In summer 2011, Euro RSCG Worldwide commissioned its latest global Prosumer research study, surveying over 7,000 adults from 19 countries worldwide.
Prosumers are a new breed of proactive, influential, information- empowered consumers.
The multicountry Prosumer Pulse(R) 2004 survey commissioned by integrated marketing communications agency Euro RSCG Worldwide explores the attitudes of "prosumers" and nonprosumers toward a range of issues, including security and personal finance.
Through a battery of attitude statements, Euro RSCG was able to identify each respondent as a mainstream consumer or a prosumer (aka proactive consumer).
Latino Prosumer Study covered culture and integration, language, media, family life, personal relationships, self-presentation, work and money, health and fitness, political views, advertising, and shopping, owning, and branding.
The term prosumer refers to a proactive, empowered consumer and expresses the idea that the balance of power has shifted from manufacturers, retailers, and marketers toward the end user," said Ira Matathia, Euro RSCG Worldwide's Global Director of Business Development and one of the architects of the study.
By managing global brands with an eye to local distinctions, a global agency like Euro RSCG is able to ensure that we speak to the prosumer in a way that recognises and values local preferences and cultural, ethnic, religious, and other distinctions.