Tinkerine is providing a premium machine to the consumer market, which also includes prosumers
such as: educators, designers and engineers to architects.
"want to know [whom they're] dealing with and what their name is.
in the communications market is highly likely to embrace broadband and new digital services (e.
OZ SmartMail also provides mobile operators with a uniquely branded experience, optimized bandwidth management, and low total cost of ownership for fast time-to-market delivery in the rapidly growing prosumer
mobile email market.
are part of an evolving social awakening.
In summer 2011, Euro RSCG Worldwide commissioned its latest global Prosumer
research study, surveying over 7,000 adults from 19 countries worldwide.
are a new breed of proactive, influential, information- empowered consumers.
The multicountry Prosumer
Pulse(R) 2004 survey commissioned by integrated marketing communications agency Euro RSCG Worldwide explores the attitudes of "prosumers
" and nonprosumers toward a range of issues, including security and personal finance.
Through a battery of attitude statements, Euro RSCG was able to identify each respondent as a mainstream consumer or a prosumer
(aka proactive consumer).
Study covered culture and integration, language, media, family life, personal relationships, self-presentation, work and money, health and fitness, political views, advertising, and shopping, owning, and branding.
The term prosumer
refers to a proactive, empowered consumer and expresses the idea that the balance of power has shifted from manufacturers, retailers, and marketers toward the end user," said Ira Matathia, Euro RSCG Worldwide's Global Director of Business Development and one of the architects of the study.
By managing global brands with an eye to local distinctions, a global agency like Euro RSCG is able to ensure that we speak to the prosumer
in a way that recognises and values local preferences and cultural, ethnic, religious, and other distinctions.