YinzCam, Inc., the developer of the official Cleveland Cavaliers app, uses Gimbal proximity beacons
with Apple's iBeacon technology to push highly relevant notifications to Cavs fans via their mobile devices.
"When developing the Gimbal Proximity Beacon
Series 21, we focused on enhancing the features demanded most by our partners, pulling feedback directly from current customers who have deployed our platform," said Kevin Hunter, COO, Gimbal.
* Proximity beacons
are expected to be the fastest growing product segment, registering a CAGR of 53.2 per cent over the forecast period
They convert foot traffic at their partner locations into mobile engagement and users through the use of digital technology, including free wifi, smart phone charging, proximity beacons
and digital displays.
To better connect and engage with shoppers, PlaceWise will begin by installing Gimbal Proximity Beacons Series 21 across more than 60 premier malls and retail centers by the end of 2015.
Additionally, the Gimbal digital ownership model associated with its proximity beacons allows PlaceWise to deploy beacons and decide who can use them.
One approach to vehicle navigation and route guidance is the use of proximity beacons -- transmitters along the road that tell the car where it is and give route and traffic information.
Possibilities for data communication links include RDS, proximity beacons, and satellites, as well as adaptations of cellular telephone or other forms of mobile data communications.