proximity marketing


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proximity marketing

Using location sensing to identify potential customers within a retail venue. See mobile positioning and iBeacon.
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Long-standing giants of international club football Real Madrid introduced first instance of proximity marketing in the footballing world.
Chameleon software was originally developed for iSIGN's Smart Player, a commercial quality, all-weather, all-purpose digital signage and proximity marketing engine, which had been created for the quick service restaurant (QSR) channel in North America.
Proxama is an international mobile commerce company specialising in proximity marketing via mobile.
SmartFocus also offers an innovative virtual beacon approach to proximity marketing.
With Gimbal technology, PlaceWise adds beacons to its proximity marketing layer of Wi-Fi and geofencing capabilities.
They need to tap into the possibilities offered by innovative concepts such as proximity marketing and create smart services that will assist them in identifying consumers, serving these consumers faster and meeting their unique needs.
The most frequent use cases to date occur in retail locations and are used for in-store analytics, proximity marketing and contactless payments.
Martin: Proximity marketing, which is the use of technologies like NFC (near field communication) chips embedded in a location that transmit information to a nearby smartphone or tablet.
Proxama, a leading provider of near field communications (NFC) proximity marketing solutions, said it will launch an NFC marketing campaign in a number of Vox cinema foyers in Dubai.
iSIGN's patent-pending Bluetooth proximity marketing solution gives advertisers the ability to capture and measure data in real-time to improve campaign effectiveness and achieve higher ROI, and avoids costs and privacy concerns traditionally associated with SMS marketing.
The technology, known as EMINUS, is based upon proximity marketing and uses Bluetooth to allow businesses to send out material to mobile phones and computers within a close proximity.