proximity marketing


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proximity marketing

Using location sensing to identify potential customers within a retail venue. See mobile positioning and iBeacon.
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('iSIGN' or 'Company') (TSX-V: ISD) (OTC: ISDSF), a leading provider of interactive mobile proximity marketing and public security alert solutions, today announced the details of its US purchasing and reseller partner, Hi-Tek Media's ('Hi-Tek'), launch of the Omni Veil Digital Platform, designed to create a new and unique method for communication.
The development and increasing use of beacons, geofencing, and geo-tagging for digital and proximity marketing have ensured the highest CAGR (27.2%) for this segment.
"All retailers and brands are looking for their displays to work harder so they get the consumer engaged, drive footfall, promote special offers and deliver successful proximity marketing.
iSIGN Media is a data-focussed, software-as-a-service company that is a pioneering leader in the areas of location-based security alert messaging and proximity marketing utilising Bluetooth and Wi-Fi connectivity in complete privacy.
Businesses need to use advance technologies like Artificial Intelligence, augmented realities, proximity marketing. Also, online strategy should now be a part of their overall business strategies," he stressed.
A Vietnam era veteran and retired military officer, Eric has launched efforts to better connect local businesses and their community's residents through the use of proximity marketing. Wikipedia says: "Proximity marketing is the localized wireless distribution of advertising content associated with a particular place.
We're likely to continue seeing early uptake of such services in the IoT space, for example logistics organisations tracking fleet conditions via connected sensors or retailers improving the customer experience through proximity marketing and store visit data analytics.
Some of the features already unique to TPL Maps are weather widget, proximity marketing and soon to be available, Urdu maps.
Proximity marketing solution 'Proximate' - that provide users with relevant ads when they pass near a proximate beacon installed on any retail outlet - earned an honorable mention as the results of the final competition were announced.
"As the hesitation around proximity marketing erodes further and infrastructure evolves, the capabilities become limitless," explains Hello World's Puffer.
Kiana Analytics provides cloud-based customer analytics software and patented device detection for operations and proximity marketing. Founded in 2013, Kiana Analytics is a VC-financed company with offices in Silicon Valley and Germany.