public relations


Also found in: Dictionary, Thesaurus, Medical, Legal, Financial, Acronyms, Wikipedia.

public relations,

activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most favorable light. Thus, the goal of the public relations consultant is to create, through the organization of news and advertising, an advantageous image for his client, be it a business corporation, cultural institution, or private or public individual; toward this end—the making of favorable public opinion—many research techniques and communications media are used. Although many of the same methods are employed, public relations differs from propagandapropaganda,
systematic manipulation of public opinion, generally by the use of symbols such as flags, monuments, oratory, and publications. Modern propaganda is distinguished from other forms of communication in that it is consciously and deliberately used to influence group
..... Click the link for more information.
, which is generally government supported, international in scope, and political in nature. The earliest form of public relations and still the most widely practiced is publicity. The principal instrument of publicity is the press release, which provides the mass media with the raw material and background for a news story. The growth of modern public relations is generally attributed to the development of the mass media, which accelerated the spread of ideas and increased the importance of public opinion by giving more people access to current events. Public relations as a field can be traced to the early 20th cent., when American businessmen found it necessary to respond to attacks by social reformers. A milestone in the industry was the opening (1904) of Ivy Lee's publicity office in New York City. Soon there were other firms in the field, and by World War I the concept of public relations had gained general acceptance. Public relations techniques have been widely used in politics and political campaigns. By the 1960s the public relations agency had become a fact in American life, numbering among its clients branches of national, state, and local government, industry, labor, professional and religious groups, and some foreign countries.

Bibliography

See B. R. Canfield, Public Relations (5th ed. 1968); E. L. Bernays, The Engineering of Consent (3d ed. 1969) and Public Relations (1970); S. M. Cutlip and A. H. Center, Effective Public Relations (4th ed. 1971); J. F. Awad, The Power of Public Relations (1985); E. W. Brody and G. C. Stone, Public Relations Research (1989).

References in periodicals archive ?
has written a provocative new book, "Fund Raising and Public Relations: A Critical Analysis," in which she defines fund raising as a sub-specialty under the public relations banner.
According to "incomplete statistics, the number of professional staffs of public relations in China was 2,000 in 1987, and was about several thousands in 1990.
Councilman Tony Cardenas, whose Energy, Commerce and Natural Resources Committee will consider the rate increase next week, said he will ask the DWP to justify its public relations costs.
The structure of the agency is parallel to that of traditional public relations agencies.
She also is adjunct faculty to Doane College -- Lincoln, where she teaches public relations.
There are those who would argue that dealing with this chaotic world is not public relations work, therefore, it is irrelevant whether academic programs are preparing public relations students to prosper in this environment.
5 percent) had journalism backgrounds; others had come from public relations specializations other than higher education (31.
And, a commonly recognized code of ethics was deemed as extremely important for the future of Russian public relations.

Full browser ?