pure play


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pure play

Dealing with a specific category of product rather than a mix of products. It is generally used in marketing to indicate that a company is specializing in one area. For example, "xyz is betting on a pure play in desktop PCs" means that xyz sells nothing but desktop PCs.
References in periodicals archive ?
This report by TechNavio Insights highlights the current and future market potential of the Global Pure Play Software Testing Service market.
Alex Grange, CEO of Pure Play Music said, "Our relationship with Ricall has had great success and we have placed music with some major brands including, Sega, Warner Everwood, UEFA Champions League and Oral B.
Pure Play Software Testing Services as a Part of the Outsourced Software Testing Services 08.
WSA will be preloading phones with exclusive emerging artist content from Pure Play Music.
The promotion will incorporate on-line Radio and TV streams from Pure Play's catalogue of artists, as well as Pure Play Music's Music Download Store where students can redeem free download vouchers given as awards.
As a result of the expanded agreement, Pure Play Music expects to realize revenues of nearly $38 million over the two-year period, with over $18 million of this revenue coming during calendar 2009.
It is a fast-changing world with respect to the music distribution revolution we are leading," says Rosch Thompson, Vice President A&R, Pure Play Music.
Xignite (pronounced "X-Ignite") is the largest provider of pure play financial web services for mission-critical corporate applications.
Pure Play Music has signed a multi-prong distribution deal with major players in the digital distribution space.
9 /PRNewswire-FirstCall/ -- Pure Play Music, a leading digital distribution platform assisting unsigned artists in promoting and selling their music worldwide, has officially launched their site worldwide.
Successful regional daily publishers like Cox have incredible advantages over pure play Internet services, including regional awareness, cross-medium exposure and brand credibility.
Gregory FCA's experience in publicizing online music companies provides valuable resource as Pure Play launches its music platform for independent artists in the US and abroad