pushware


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pushware

Software that uses the push model for delivery of data. See push technology and wares.
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This latter group is probably the set of advertisers most apt to benefit most immediately from the new pushware, since this software innovation restores a bit of intrusiveness to the Web.
IBM Announces Agreement With Zebra Pushware Technology
In a separate announcement, IBM unveiled an agreement with Zebra Pushware Technology to launch a joint global marketing agreement of InfoPager - a software application that enables publishers to create personalized, digital reproductions of their publications and deliver targeted news directly to subscribers.