Smiles by Design (Center for Cosmetic Denstisty)--Colorful without being flamboyant; effective use of "before & after" photos, which are at the heart of this dental practice; pleasing use of circles in the "9 Risk Factors" feature on page 2; effective use of informal ragged right
column design and use of white space; color and headlines help lead readers to various features; informative content, with plenty of self-help features, is complemented by pleasing graphics, color and points of entry; pleasing overall impression and easy to read-and pleasant to look at.
Richard Cook's Jazz Encyclopedia (Penguin, pounds 30) is not at all daunting in a Britannica way - it's a single volume of 687 pages, clearly laid out in ragged right
double columns with elegant entrynames in large, grey-tint type.
The book would have benefited from smaller chunks--and thus more bold headings, space between paragraphs, ragged right
margins, and a less formal system for the headings.